Product Launch Hazzard

Do you have a product, idea, or invention that is keeping you up at night?

Are you trying to find the best and fastest way to get it to market?

Have you stumbled across some product launching landmines?

Then you are in the right place!

Product Launch Hazzards is the collaborative community built to help you get your idea designed, manufactured, and launched with the right things in the right order using expert input from the right resources.

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Does your idea has what it takes to get on the shelf?

Take the Big Brand Assessment

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With the guidance of experts who have done it successfully again and again, a community of like-minded passionate product people, and resources that support and protect you each step of the way, you can launch your products faster – and waste less time and money – than going solo and falling victim to the other ‘hazards’ of product launching.

01

Create designs and prototypes that are “production-ready."

02

Find suppliers willing to sell low minimum runs that are affordable.

03

Assure quality control and product safety.

04

Create a budget and profit analysis for your first production run.

05

Market test your product and what features will sell with your target consumer.

06

Develop an IP strategy that makes you valuable and competitive proof.

07

Get expert evaluation on whether or not your brand is retail worthy and how to get there.

08

Protect your investment in IP, time, plus much more, every time one of our experts saves you from costly errors, time-intensive redos, and fatal mistakes.

RIGHT RESOURCES

Follow the fundamental process, which involves having the right things, in the right order, and the right resources before going deeper into the rabbit hole.

Articles

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Right Things

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Right Order

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PODCAST

Explore the retail and ecommerce product launch formula to out-design, out-source, and out-profit your competition.

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About

Tracy & Tom Hazzard

Tracy Hazzard & Tom Hazzard have co-designed and developed 250+ consumer products generating $2 Billion in revenue for their retail clients. They have ghost-designed products for all major e-commerce and big box retailers. For over 25 years, they have worked with design-leading brands like Martha Stewart Living and Herman Miller, small businesses and entrepreneurs, to out-design, out-source and out-profit the competition.

The couple develops products around the world and travels to Asia frequently to inspect, certify and work with their clients’ factory suppliers. Collectively, they hold over 37 utility and design patents with an unprecedented 86% commercialization rate. Their intentional invention process has been the key to keeping clients knock-off proof and is the foundation for this exclusive collaborative community built to rev up original retail product sales using the right things in the right order with the right resources.