What you need to know about Amazon marketing, capable agencies, and a few no-no’s when hiring.
Chris Fryburger, founder of nReach and Amazon consultant, spent six months researching and interviewing branding, digital, and full-service agencies. The goal? To figure out where the Amazon experts were hiding, and to understand why. As it turns out, they aren’t hiding, there just aren’t that many of them. So before you click that Facebook Ad for the “Amazon expert that can take you to six figures next month,” you might want to vet their references and develop some criteria for hiring.
A New World Order
Amazon is the new world of opportunity, and brands will need marketing guidance from Amazon-savvy agencies. Everything is changing daily in this new world, and this unsteady terrain makes it difficult for anyone to really stay in expert territory. Within this new world order, Amazon is making the rules, and they are subject to change at any moment. On top of that, Amazon is a logistics business first, so while they might deliver from one side of this new world to the other, their dedication to helping sellers figure out how to maximize their Amazon profiles and advertising is minimal at best.
Gray Isn’t Good
Welcome to the Wild West
Read the original INC article published on August 20, 2019.