Articles

As we say in marketing and retail while planning for the busy Yuletide season– it’s Christmas in July! While most of us in the modern world have an idea of the the core motifs and themes that spring up during the busiest season in retail, there are always nuances and variations that we should be......
If you want to head into mass market retail, there are a whole lot of things you’ve got to think about. Timothy Bush joins Tracy as they give you some prep about retail. Timothy Bush is the resident Product Launch Hazzards expert in all things on the shelf of retail. Tim says one of the......
There is a concerted color trend every holiday season. Color forecasting is the science and math of choosing colors for the next season. You have to do research on this field for your product development, because we have said before, color is a big factor for consumers when making purchase decisions, especially during the fourth......
If you have a product, or are thinking of going into retail, your number one concern might probably be the length of time it takes to get your product to sell. At the end of the discussion, our resident Office Hours Expert Timothy Bush answers that number one question product launchers ask. He will not......
Is your idea patentable? How can you tell whether something is patentable or not? Intellectual property attorney Jason Webb says one of the key pieces is you want to look at if something is appropriate for a patent or maybe appropriate to be protected in some way. For example, your branding, the name of your......
It takes a lot of time to get from planning, to sampling, to launching, to marketing. There are so many aspects to take care of in the product launch process, and it takes doing it in the right order to ensure success. Our goal here at Product Launch Hazzards is to make sure that everything......