Articles

Certified Amazon Expert Brenda Crimi helps product launchers and business owners like you determine if Amazon is the right platform to sell your product. From the lens of an experienced and successful Amazon seller, she starts with the reasons why you should consider launching your brand on the e-commerce giant’s platform because it brings great......
Skip these rookie mistakes, ask the right questions with the right consumers and market research like the pros. I was hanging out after a conference not too long ago, chatting up new brand builders when something crazy happened. Three of the four entrepreneurs I was talking to hadn’t conducted any market research, and the fourth was proud to......
In general, most, if not all of you here right now are at different stages of product development. Some of you might be drafting your ideas, some of you might be on the invention phase, some of you might be in prototyping phase. Maybe you already have a new product out in the market, or......
How to price your products like a forecasting expert and sell even more, in 5 easy steps. Welcome to the obscure, murky, and sometimes scary world of product pricing. If you are reading this, it’s probably because I finally got a title catchy enough to draw you in… or like plenty of other entrepreneurs, you are unsure of how......
Two of our legal experts on Office Hours, Attorneys Jason Webb and Rich Goldstein, have both emphasized the need to do a thorough assessment of one’s overall business strategy before considering filing for a patent because it can both be a daunting and costly process. With over 38 patents (pushing 40) under our belt as......
This expert process has successfully launched over 250 consumer products and shows how the right things, in the right order make for a successful product launch. The product launches that work are the ones that do the right things, in the right order, at the right time. Entrepreneurs with a process in place launch with......