An Amazon advertising optimization expert talks nitty-gritty details on sales, insider data, and products. With over three hundred million users, two millions sellers, and billions in sales every year… if there were a way you could be seen more on the Amazon platform, based on these numbers, it would be worthwhile. These numbers alone explain why......
Does innovation come from the brain or the heart? Plenty of coaches, neuroscientists, and business experts have called the brain “the technology of our era”. Yes we still travel to space. Yes, Tesla, with Musk at the helm, is still trying to figure out sustainable power sources. Yes, we have the world at our fingertips and......
How Plug and Play’s model is changing the way incubators grow innovation and make an innovative impact. The U.S.-based International Business Innovation Association estimates that there are about 7,000 incubators worldwide, some with better track records  than others, but all seemingly working towards a common goal: spread innovation like wildfire. Early in the year, I spoke with David......
Why you should care about Living Coral, and how to do color with purpose. Every year, since the year 2000, Pantone has named a color of the year, as a trendsetting concept for branding, marketing and forecasted consumer trends  for the year to come. In 2018, Pantone named a dramatically provocative and thoughtful shade of purple, otherwise......
Packaging is what breaks or makes a product. As entrepreneurs, we want our customers to be satisfied right from the get-go by making our mark on their impressions right from the packaging alone. Apurva Batra from FlexiblePouches imparts his expertise on that as he talks about branding through product packaging and the competitive business......
As the world moves into the digital space, it has become very important for us to keep ourselves secure, most especially for those Amazon sellers whose products are sold virtually. CJ Rosenbaum of Amazon Sellers Lawyer takes us into some Amazon seller legal issues, talking about what is going on with this platform and......