Articles

There are a couple of things that are common with any editor in the industry. They’re very overworked and have a ton of work that they do across a lot of different things. They manage the overall editorial direction, they plan out all of the stories, they usually have multiple news stories that they have......
Time creeps up on you fast. If you’re thinking about launching a new product, you’ve got to think about when you want to be on the market and work it all the way back. Product launch timing is often an overlooked issue, especially with people that are new to product launching. It’s probably the most......
The only two things that matter in your business is if you’re selling product, you need the right people to see your product, and then you need them to actually buy it. Hopefully, if it’s consumable, they’ll buy more than once. Marketing magician Seth Greene of the Sharkpreneur podcast says they encompass successful product marketing......
How do you make your Amazon listings standout amid the tough competition? Jeff and Jenna Lieber are sharing some of their proven Amazon sales strategies that they use for their clients at Turnkey Productions– from Amazon promos like giveaways, coupon clippings, tiered promos and more, Jeff and Jenna will give you product launchers some insight......
The biggest thing to know about transit time is the different pieces in the entire timeline chain that we’re looking at. Abby Duffield of Shapiro, a customs brokers and freight forwarder company, says sometimes when you’re looking at a quote, more often than not, when it hits the transit time, it’s talking about the port......
CPG Beauty and Beyond founder Loren West takes a deep dive into specific processes and stages involved in successfully launching cosmetic products, which could also very well apply to many other different categories. Whether you are an entrepreneur starting out with your own beauty brand, dabbling in producing cosmetics, planning a cosmetic product launch or......