Articles

CPG Beauty and Beyond founder Loren West takes a deep dive into specific processes and stages involved in successfully launching cosmetic products, which could also very well apply to many other different categories. Whether you are an entrepreneur starting out with your own beauty brand, dabbling in producing cosmetics, planning a cosmetic product launch or......
If you are already an Amazon seller, or maybe an entrepreneur looking for opportunities to grow your brand who is considering to sell your products on the world’s leading e-Commerce platform, you might have heard of the terms “seller central,” and “vendor central.” Being on the seller central side in Amazon means you own the......
It’s Christmas in July, especially for your product launchers and entrepreneurs as you prepare and finalize your holidays sales plan. July is usually the deadline for getting your holiday retail planning done in retail, but the bigger your business is, the more ahead of the game you should be so you will not miss sales......
As we say in marketing and retail while planning for the busy Yuletide season– it’s Christmas in July! While most of us in the modern world have an idea of the the core motifs and themes that spring up during the busiest season in retail, there are always nuances and variations that we should be......
If you want to head into mass market retail, there are a whole lot of things you’ve got to think about. Timothy Bush joins Tracy as they give you some prep about retail. Timothy Bush is the resident Product Launch Hazzards expert in all things on the shelf of retail. Tim says one of the......
There is a concerted color trend every holiday season. Color forecasting is the science and math of choosing colors for the next season. You have to do research on this field for your product development, because we have said before, color is a big factor for consumers when making purchase decisions, especially during the fourth......