Articles

For design visualization, Adobe has the next step you’ve been waiting for, to set your business, designs, and photos apart from the rest. If a picture is worth a thousand words, what does that translate to in dollars? How much is a good, top quality, well-designed picture actually worth? In terms of product perception, branding, and......
Why getting out of your box and collaborating is the most sensical path to innovation and growth for becoming a much bigger business. The thing we are learning about business, as we continue accelerating forward is, we can try to do it alone, but we won’t be as successful or innovative. We know collaboration brings us a......
Go beyond the ordinary and give a little bit of tech love to your geek dad this Father’s Day with these innovative twists on the typical gift. It sounds really conceited to say that I am known for being an original gift-giver and have Father’s Day covered with cool and very personal gifts. But it’s......
We often talk about how having a Unique Selling Proposition (USP) for any brand is vital for product launch success. In the product design world, we also call a unique or original product as “Me Only Product.” When we say “Me Only,” it means that it is something that only you are manufacturing, that you......
After graduating with a degree in biology, our branding and video marketing expert Rick Cesari, founder of Direct Branding got involved into real estate marketing, and discovered that he had a knack for it– from then on, he continued treading the marketing path and branching out to other industries, approaching things with a direct response......
A self-proclaimed “serial entrepreneur,” David Liberstein of Dream Product Guru started his very first business that lasted 10 years while he was in college back in the 70’s. He monetized his passion for photography by making photographic note cards with inspirational quotes on them, first in a darkroom at his parents’ basement garage– until it......