Articles

Yet still, it took this brand years to prove their model. Here’s what you can learn from their success and timeline.   The failure rate of startups after five years is fifty percent. For many new concepts, at this point in their game, they are still attempting to educate their market and gain proof of concept.......
Tracy and Tom are a husband and wife team of Industrial Designers. They are lucky to be working together not just because they enjoy each other’s company– they have a complimentary set of skills, and unlike in corporate settings where people have qualms in voicing out their opinions we are both capable of having an......
Is your idea, product or service competitive? The truth is, the best ideas don’t always win because there are many things in your way to making it happen. As an entrepreneur or an inventor, you should have the best system and marketing tactics to get ahead of the competition. One of the most crucial steps is to......
Picking the right colors for specific consumer goods is exciting, and can also be a very agonizing process for some product inventors, innovators, designers, and marketers, especially to newbies. Even experienced branding professionals get challenged sometimes, and rightly so, for there is so much is riding on choosing the right color for your product. Many......
When you’re selling something, some questions that come up in your mind are, are people going to buy what you’re selling? Are they going to respond to it? What features do they value? A great way to answer that is market research. Market research expert, Laura Hazzard, has worked with big brands like Target, Starbucks,......
We are a team of Industrial Designers. We are lucky to be working together not just because we enjoy each other’s company– we have a complimentary set of skills, and unlike in corporate settings where people have qualms in voicing out their opinions we are both capable of having an open, honest debate when designing......