Articles

  The marketplace has indeed evolved, but one thing that remains the same is the influence. We all know the power of having celebrities to be your product endorser due to their wide influence in the market. This is what led Sarah Shaw to craft this trend of endorsement and marketing into a new mold.......
A brand advisor and celebrity designer shares the juicy details on getting your product into the right hands. When Brian Smith, founder of UGG Boots, was pitching to a major media outlet, it wasn’t his presentation or campaign that actually sold the media outlet on the boots. In fact, the person they were supposed to......
  It takes an amount of technology and engineering to pull together all the power-buttoned gadgets that we know and love. When most companies in the US throw over the fence to a factory in Asia the ideas they come up with for development, it’s great to have Orlin Wetzker’s company develop and engineer all......
Blockchain, the new trust economy, and advice from an innovation expert on how to make it sustainable. I recently wrote about (in many articles) about the amazing time I had in Vegas  at the CXC conference, and how astounded I was to see so many women taking the stage in such a tech arena, an area that has remained......
  How do you increase your sales? Have you ever thought that your brand can be at par with big players in the business? There is no difference between small brands or large brands. The key is to understand the actual metrics of your business. The goal is to be profitable. What’s your gross profit as......
Down the difficult bespoke road, what can go wrong, from this invested entrepreneur. With global resources, easy shipping, and social platforms allowing us to reach the masses at a higher rate than ever before, custom becomes “it”. You couldn’t feel any more VIP than if you jumped on your phone on a Tuesday night and ordered......