Articles

The tactics and strategies you need to reduce the risk for clients saying yes to innovation, and to get Google working for you. Communities, Facebook Groups, podcasts are the place where designers, innovators, and entrepreneurs go to figure out where their gaps are, and the most effective way to fill them. The reason this content, and also why I personally podcast,......
  We dive so often into the product world and we get all caught up in our features and functions that we forget about pitching our value. After years of sitting in a cubicle, Pitch Queen Michelle Weinstein realized it wasn’t the life she envisioned for herself. Michelle went from being a real estate analyst......
Take these laser focused steps to know (for sure) if your product will sell. When you’re selling a product or service, you need to be able to know people’s feedback in order to improve. How? Through research, of course. But knowing where to start, or even how to start, or what matters, and what doesn’t, can......
Impact is the measurable difference that we make in people’s lives as the direct result of contact with us, our teams, our message, our marketing, our products, and our services. When we put something into the world, the goal is ultimately making a difference for people, and that difference will be measurable. Impact strategy is......
Top three social use cases getting real with the blockchain, and how you can do some social good too. There are places around the world in severe crisis, a sad truth which has caused citizens to flee in search of a fair chance at life, or life in general. When we think about immigrants, we......
Advertising methods have changed but it’s still one of the biggest pieces of your success puzzle. The best and most innovative products don’t win without great branding, advertising, and marketing. You cannot skip over these key elements if you are looking for long-term success. The problem is that plenty of new businesses have no idea where to begin when......