Articles

  In today’s time, sports and business, in general, have become so much more personal than ever before. Sports marketing has evolved over the years, leading to more authenticity in the product launch. Dave Meltzer, CEO of Sports 1 Marketing, lists down the three things to do to manage your personal brand. As we touch......
  Everybody wants a sweet life, but when it comes to food, too much can become an addiction. Victor Macias and Kristoffer Quiaoit, founders of Nui Foods, are on a mission to annihilate sugar addiction by creating products that are both indulgent and healthy. Victor and Kristoffer take us into their journey, starting from having......
Most products in the consumer market, whether it’s mass market or eCommerce, has a seven out of ten failure rate. However, when you have access to good data, you are able to pitch products in a way that people want to buy it and elevate that level of success. Kevin Harrington says that nowadays with......
  In today’s world, the biggest mistake you can make is to not look at yourself as a business. Whatever product you have is not just an invention or a brand. It’s a business and you need to be getting the full benefit and the full protection of that. In this episode, Aaron Young talks......
  Sourcing services are usually accessible only to huge conglomerates and big brands, but not to smaller brands. Tim Jordan of Hickory Flats, however, offers alternative sourcing ideas and services to the small guys out there. He founded the Private Label Legion, a community of like-minded entrepreneurs dedicated to great learning and group collaboration. He’s......
Product launching with social messaging bots could change your sales impact right from the start. Ahead of the Super Bowl in 2017, Domino’s Pizza took a step into the future by enlisting their first chatbot as a PR tool. Their decision to take advantage of their active Messenger users, with a focus on the experience over the ROI,......