Articles

Minimize risk to help your product launch go right, instead of right into failure. Throughout my product development career, I’ve designed, sourced and launched hundreds of consumer products generating more than $2 Billion at e-commerce and mass-market retailers. I’ve also realized that there are massive patterns and similarities in product launches that fail and product launches that succeed. Using these......
No product lasts forever. Consider yourself lucky if your original product is still in the market for five years– we call it a platinum record if it reaches the five year mark. Some of the products we have developed have been in the market for decades, including the Aeron Chair, which is still being sold......
Abby Duffield is the e-Commerce Implementation Manager for Shapiro, an established freight forwarder and brokerage company that has been in business for over 100 years. She shares industry knowledge and informed insights on logistics, regulatory compliance, customs brokerage, purchase order management, e-Commerce shipping and more especially to small business owners, up and coming entrepreneurs, and......
People think it’s kind of odd that we’re a husband and wife design team, but our dynamic works perfectly for us. We started working together back in college. Our complimentary set of skills overlap at the right touch points, especially when it comes to our overall mutual user-focused design principles. Unlike in corporate settings where......
Loren West is a process and systems expert who has a ton of experience in growing brands by optimizing processes in big companies to make their business run more smoothly and efficiently. She gained her core professional strengths in business processing and marketing by working in the packaging, beauty, and health industry for years. Loren......
Especially if you are quite new to creating products and ordering them from small-run manufacturers, you might be left asking, “Why is this manufacturer giving me a hard time with high quotations, I just want very few samples of the products so I can be sure of the quality?” We started going directly to manufacturers......