Articles

As one of our Product Launch Hazzards experts, Paul D’ Souza, founder of Chief Revenue Officer as Service will be helping you product launchers design the right go-to-market strategy with his comprehensive knowledge gathered through years of practical experience in logistics, sales and operations. One of his most notable clients was the Pebble Watch company......
What’s necessary to keeping up the flow of business, while protecting what’s yours, your ideas, and ultimately, your success with or without a non-disclosure agreement. Non-Disclosure Agreements seem like a mandate in the world of start-up entrepreneurs and inventors. Everyone is working so hard to be legitimate and protective of their business babies. I’m sure plenty of people have advised......
Why color matters, and how you can use it leverage your way to marketplace success. I love color. In design, this is one of my favorite areas and things to focus on, because it’s fun, and it’s creative, and color really allows you to separate yourself or your product from everyone else. However, just like any......
Here you are, with a great idea or invention and wanting to explore business opportunities with another company to expand your brand. Then suddenly, when you propose a legally-binding non-disclosure agreement (NDA) at the infancy of the negotiation stages, often even before your initial consultation with them, all communication with them stops. While you should seek proper legal counsel to make sure all......
“People ask me, ‘what’s the costliest part of patenting?’ I’ll tell them, the costliest part of patenting is your misinformation about patents,” says our Product Launch Hazzards expert Attorney Richard Goldstein, author of the American Bar Association’s Consumer Guide to Obtaining a Patent. Rich graduated with an Engineering degree before being a patent lawyer, and has......
When it comes to product launches, the land of prototypes and models is daunting, unless you read this first. In the land of product launches, there is a young entrepreneur named Tom. Tom wants to create a working model of his product (aka functional prototype) but he doesn’t know where to begin. As much as Google......