There is a concerted color trend every holiday season. Color forecasting is the science and math of choosing colors for the next season. You have to do research on this field for your product development, because we have said before, color is a big factor for consumers when making purchase decisions, especially during the fourth......

If you have a product, or are thinking of going into retail, your number one concern might probably be the length of time it takes to get your product to sell. At the end of the discussion, our resident Office Hours Expert Timothy Bush answers that number one question product launchers ask. He will not......

Is your idea patentable? How can you tell whether something is patentable or not? Intellectual property attorney Jason Webb says one of the key pieces is you want to look at if something is appropriate for a patent or maybe appropriate to be protected in some way. For example, your branding, the name of your......

It takes a lot of time to get from planning, to sampling, to launching, to marketing. There are so many aspects to take care of in the product launch process, and it takes doing it in the right order to ensure success. Our goal here at Product Launch Hazzards is to make sure that everything......

Certified Amazon Expert Brenda Crimi helps product launchers and business owners like you determine if Amazon is the right platform to sell your product. From the lens of an experienced and successful Amazon seller, she starts with the reasons why you should consider launching your brand on the e-commerce giant’s platform because it brings great......

Skip these rookie mistakes, ask the right questions with the right consumers and market research like the pros. I was hanging out after a conference not too long ago, chatting up new brand builders when something crazy happened. Three of the four entrepreneurs I was talking to hadn’t conducted any market research, and the fourth was proud to......