Articles

How could you be sure that your product or idea will sell? You cannot always rely on friends and family to tell you the truth, because they might not be realistic with their assessments: either be too encouraging without considering the follies in your idea, or too scared for you to fail and lose money......
Insider information from the top Amazon Seller conference on how you can develop products that are brand assets instead of collecting failures in this fast-paced retail marketplace.   The former head of Amazon Services, the group that recruits almost all new sellers to Amazon Marketplace, James Thomson, co-founded The Prosper Show, a conference to unveil insider secrets......
What is product branding, and why does it need to be the first thing you figure out before launching your business? Branding is not necessarily about who you are, it is about how people perceive you. As much as you would like to be in full control of your brand identity, it will all really......
Product developers, inventors, marketers, entrepreneurs, and curious listeners, lend us your ears: the success of your product does not rest on how passionate you are or how great you think your product is. There is a fundamental process that you must follow, which involves having the right things, in the right order, and the right......
Non-negotiable leadership skills and emerging technologies our future innovators need to change (or survive) the future. Last year, The World Economic Forum released their list of the ten skills you need to thrive in the fourth industrial revolution. The idea is to aim our focus forward, by way of skills, so we can be ready and capable......
In the consumer retail market where 7 out of 10 consumer product launches fail and less than 2% of inventors ever make any money, the odds are stacked against you. But with some Product Launch Hazzard protection tips and Success By Design tactics, you can reduce risk and defy the odds as you go from Product Idea to Big......