Articles

An Amazon advertising optimization expert talks nitty-gritty details on sales, insider data, and products. With over three hundred million users, two millions sellers, and billions in sales every year… if there were a way you could be seen more on the Amazon platform, based on these numbers, it would be worthwhile. These numbers alone explain why......
Does innovation come from the brain or the heart? Plenty of coaches, neuroscientists, and business experts have called the brain “the technology of our era”. Yes we still travel to space. Yes, Tesla, with Musk at the helm, is still trying to figure out sustainable power sources. Yes, we have the world at our fingertips and......
How Plug and Play’s model is changing the way incubators grow innovation and make an innovative impact. The U.S.-based International Business Innovation Association estimates that there are about 7,000 incubators worldwide, some with better track records  than others, but all seemingly working towards a common goal: spread innovation like wildfire. Early in the year, I spoke with David......
Luxury watches everyone can afford, the business model we all need to look at. With $2500 in seed money, within the confines of the Venture Initiation Program at the Wharton School, University of Pennsylvania, Warby Parker was born. Eyeglasses were too expensive, affordable quality eyewear wasn’t really accessible, and the founders of Warby Parker set......
Why you should care about Living Coral, and how to do color with purpose. Every year, since the year 2000, Pantone has named a color of the year, as a trendsetting concept for branding, marketing and forecasted consumer trends  for the year to come. In 2018, Pantone named a dramatically provocative and thoughtful shade of purple, otherwise......
  Packaging is what breaks or makes a product. As entrepreneurs, we want our customers to be satisfied right from the get-go by making our mark on their impressions right from the packaging alone. Apurva Batra from FlexiblePouches imparts his expertise on that as he talks about branding through product packaging and the competitive business......