Articles

Why you should care about Living Coral, and how to do color with purpose. Every year, since the year 2000, Pantone has named a color of the year, as a trendsetting concept for branding, marketing and forecasted consumer trends  for the year to come. In 2018, Pantone named a dramatically provocative and thoughtful shade of purple, otherwise......
  Packaging is what breaks or makes a product. As entrepreneurs, we want our customers to be satisfied right from the get-go by making our mark on their impressions right from the packaging alone. Apurva Batra from FlexiblePouches imparts his expertise on that as he talks about branding through product packaging and the competitive business......
  As the world moves into the digital space, it has become very important for us to keep ourselves secure, most especially for those Amazon sellers whose products are sold virtually. CJ Rosenbaum of Amazon Sellers Lawyer takes us into some Amazon seller legal issues, talking about what is going on with this platform and......
Now is the time to embrace blockchain technology, get on the Block-com super highway and create a better value proposition for entrepreneurs and creatives. The internet superhighway created ways that we could think bigger, create bigger, connect bigger… but now, there’s so much chaos and noise, people are tired of it. Trying to figure out what’s......
  The marketplace has indeed evolved, but one thing that remains the same is the influence. We all know the power of having celebrities to be your product endorser due to their wide influence in the market. This is what led Sarah Shaw to craft this trend of endorsement and marketing into a new mold.......
A brand advisor and celebrity designer shares the juicy details on getting your product into the right hands. When Brian Smith, founder of UGG Boots, was pitching to a major media outlet, it wasn’t his presentation or campaign that actually sold the media outlet on the boots. In fact, the person they were supposed to......