Articles

How to take a real-life approach to branding to create less friction and more traction, from a guy who gives business advice to Verizon and Martha Stewart. The thing about branding and business is that a lot of companies out there have more friction than they do traction. Friction is a force slowing you down......
 What it takes to create clear pathways toward a successful career in STEAM for women of color from a woman who is helping to pave the way for future generations. How do we cultivate more women CEOs, especially women of color? How do we show them the path to becoming a woman in STEAM? I have......
 Everything you need to know about how Chinese New Year affects business and product launch timing, well after the holiday; and the crucial do’s and don’ts to avoid spiraling. Chinese New Year, falling sometime between January 22nd and February 19th each year, can be a rocky time for designers, developers, and product launchers. Every time this holiday......
Breaking down the top reasons product inventors lose big. Plus how to overcome those obstacles, harness your innovative power and win market share despite the odds. From design to prototyping, patenting, manufacturing, packaging, fulfillment, and sales and marketing, there are so many tasks for inventors to tackle. On top of that, there are so many ways to fail. When......
Jesse Itzler, of Zico coconut water, the Atlanta Hawks, and 100 Mile Man, on what it takes to launch more than one venture, and the success principles he swears by. Jesse Itzler is a man of many hats. He’s the co-owner of the NBA’s Atlanta Hawks, partner in ZICO Coconut Water, founder of Marquis Jet,......
 How focusing on serving women, creating cost effective, minimalist design, and cutting out the pink tax for good makes for an effective brand launch strategy. Filling those opportunity market gaps with well-thought out products is key to quick traction for any brand or business launch. Finding a gap that taps into a pain point like changing the shave......