Why color matters, and how you can use it leverage your way to marketplace success. I love color. In design, this is one of my favorite areas and things to focus on, because it’s fun, and it’s creative, and color really allows you to separate yourself or your product from everyone else. However, just like any......
Here you are, with a great idea or invention and wanting to explore business opportunities with another company to expand your brand. Then suddenly, when you propose a legally-binding non-disclosure agreement (NDA) at the infancy of the negotiation stages, often even before your initial consultation with them, all communication with them stops. While you should seek proper legal counsel to make sure all......
“People ask me, ‘what’s the costliest part of patenting?’ I’ll tell them, the costliest part of patenting is your misinformation about patents,” says our Product Launch Hazzards expert Attorney Richard Goldstein, author of the American Bar Association’s Consumer Guide to Obtaining a Patent. Rich graduated with an Engineering degree before being a patent lawyer, and has......
When it comes to product launches, the land of prototypes and models is daunting, unless you read this first. In the land of product launches, there is a young entrepreneur named Tom. Tom wants to create a working model of his product (aka functional prototype) but he doesn’t know where to begin. As much as Google......
The choice between creating a working prototype (a product sample that looks, feels, and works like the actual product), an appearance model (non-functional, but adheres to actual products physical appearance, and dimensions), or a functional prototype (a crude model with limited functionality, often used to present a a product under concept development) for product presentation......
As product developers, inventors, and marketers, we often get caught up in the complex process of product development, manufacturing and marketing. One common mistake that causes failure to launch products successfully is employing shortcuts without thinking things through. So many things could go wrong: from unveiling your product too soon, to enabling copycats to steal......