Articles

An advisory council expert talks why feedback matters and getting the feedback that is most effective to accelerate your business growth. If you’ve spent any time here in my column, you know about my hate/hate relationship with focus groups. The timing is always wrong, the focus is always wrong, the demographic is always too close to the......
How you can capture a return on investment on giving thanks and appreciation approach for high ultimate returns, conversions, employee retention and greater business success. I love when business takes back pieces of its old school self, because it worked better or made more sense. That, right now, is where we are with giving a simple......
How online moguls influence your decisions, especially when it comes to purchases, and how you can use this influence evolution to move toward future success. Not only has the technological evolution over the past two decades changed the way we shop and sell, but it’s also changed why we shop and why we sell. Our conversation about micro-influencers was the......
 Expert lessons on a ‘New” Taylor Swift misstep & avoiding Brandslaughter by building an unshakeable foundation. “Look what you made me do… look what you made me do…” The song oozes victimhood and a lack of accountability. Unless you watch the video, and then you immediately understand the level of sarcasm is off the charts......
Building an unshakeable brand foundation requires these measurement tools, for continued success, growth, and innovation. We discussed Taylor Swift’s potentially big branding mistake, the importance of establishing a strong foundation, and in a companion article, the seven essential questions that show you how to build a strong brand foundation. Now, we’re back, with even more tangible and nitty-gritty details so you can......
 This expert in creative media strategy, talks processes, foresight, and how to design the future you want for your business. We have talked, at length, about the acceleration of business and design. It’s clear that design consists of more now, than ever before. Placing the word ‘design’ before ‘strategy’ is where we are right now, and......