It is not enough to put your product out there on Amazon, HSN, Walmart, or any other retail store. Those who spend at least 10% of their capital on brand promotion are guaranteed to sell more and increase their brand’s overall acquirable value. The key is to get your message out through a platform and......

Finally, you are done with the product development stages and are ready to produce your product for selling. As an entrepreneur, you know that it is absolutely critical to get your product right before launching it to avoid killing your brand with bad customer reviews and high returns. What are the things you need to......

Having intellectual property is good for valuation of your business. It is definitely an asset worth investing in especially if your goal is to become an acquirable brand. But first, you have to make sure that your trademarks, patents, and copyright are relevant to your long term business plan, or else they will be useless.......

Prototyping involves design, engineering, early quoting, sampling, iterations, and a host of other factors that need to get done with the right team for optimal results. You need to make a product prototype or do product sampling after proving, planning, and pricing your model so you can have something tangible to show your investors, to......

Tom and I say this a lot: “Hope is not a plan.” There are a lot of concerns to address and factors to consider before selling your product. As a business owner, it is your responsibility to make sure that money and time spent from product research, market study, product development, licensing, prototyping, manufacturing and......

What you can learn about success inventing and launching products from the people who “swim” with the Sharks. Since 2009, the television phenomenon that is Shark Tank has had innovators and dreamers clamoring for a chance to “be seen”, to share their brilliant ideas, and to leave the studio with a brighter future than which they arrived.......