In the consumer retail market where 7 out of 10 consumer product launches fail and less than 2% of inventors ever make any money, the odds are stacked against you. But with some Product Launch Hazzard protection tips and Success By Design tactics, you can reduce risk and defy the odds as you go from Product Idea to Big......
The Female Leadership Crisis report is out and it alludes to a problem we need to avoid if we want to begin closing the consumer retail product failure gap and bridge a massive gender bias gap. According to the Female Leadership Crisis report just put out by Accenture, Mercer, and NEW, “The female executive population is projected to......
We have seen a lot of startups fail and close shop after only a few years because of one fatal mistake: not having enough information before taking a deeper dive into launching their product or business. Falling in love with your idea or product can run you out of business early in the game. There......
Seeking bold innovation frontiers, men and women (and not just billionaires) explore how to save Earth from the Moon. When the very first frontiersmen began exploring the new territories of the United States, it didn’t take them long to realize the abundance and opportunity in front of them. Of course, with great opportunity comes great responsibility and danger. The sheer effort......
We have seen far too many entrepreneurs, small business owners, product designers and marketers fail in business because of fundamental mistakes made before launching their products or services. Over the years, we have gained an in-depth understanding of what it takes to succeed in launching as well as marketing products by studying, researching, and observing......
7 out of 10 consumer product launches fail and only 2% of all inventions make any money. Launching products is full of pitfalls and failure points. The odds of product launch success are not in your favor. Insiders and big brands not only know but can outspend and survive when they make mistakes. Find out......