Design tips for packaging that brands, sells, and saves your product. In a national study in 2018, 72 percent of consumers said a product’s packaging influences whether they buy. Packaging is the first interaction between a potential buyer and the product, even before the buyer interacts with the actual product itself. From my side of the......
Why entrepreneurs should dive into efficient markets, and what we can learn from waterbeds. In 1968, at San Francisco State University, a student by the name of Charlie Hall was working on his thesis. Hall found himself filling a chair with Jell-O  and another with liquid cornstarch, all stepping stones to the water bed we know......
A new tell-all book, As Stolen on TV, is speaking up to protect inventors rights. For inventors and entrepreneurs, their businesses and their products are their babies. The pride and excitement of sharing this baby with the world can blind even the most business savvy creators, a process Paula Brillson Phillips knows all too well. Phillips is......
The stress of tech support has finally met its match, are you ready to adopt? Businesses today, big and small, require some level of computing technology. Networking, hardware, software, internet accessibility, and every other minor category in between can become a job by itself. This is the epitome of the entrepreneurs struggle. Everyone advises the new......
Why transparency, environmental good, and social impact cannot be overlooked. The impact business has on communities, consumers, suppliers, governments, and the environment hasn’t always been at the center of planning for big business. Safe, sustainable solutions have often arrived after the damage has been done, as a way to remain relevant and in business,......
In this day and age, the quest to be different and stand out has become so competitive that it becomes tempting to steal someone’s work, ideas, or concepts. Natasha and Fred Ruckel of the Randy Cooper Foundation join us today to talk about protecting your products from infringement. Embodying Randy Cooper’s passion and desire to......