Articles

How you can survive and thrive in the changing e-commerce market. Jon Reily holds the coveted position of VP of Commerce Strategy for Razorfish, a digital marketing agency in business for over two decades now. They help businesses deal with the changing landscape of modern sales. Jon himself is a former Amazonian and has amazing insight......
Why omnichannel is a failing strategy & 5 things you need to know to be ready for the retail shelf. The newest buzzword I am protesting is omnichannel. I don’t hate it, but I don’t love how misleading it is either. So I sat down to interview Timothy Bush of TLB Consulting, a veteran Retail......
Expert endorsements can make your launch a stratospheric success, so here’s how to get your product reviewed. I recently had a fun and interesting call with The Gear Guru, Patrick Netter. His book High Tech Fitness in 1984 really highlighted the little known tech revolution happening in health, fitness and wellness and his ability to be on the cutting......
Pickle Juice, Justin Timberlake, and Amanda Frietag could save you from a common start-up fail: Trend-Setting. We talk a lot about innovation because, it’s so important, and that momentum really is acutally what keeps your business alive. A relatable theme to innovation is trendsetting, and to take that one step further: trend starting. A trend starter is at......
Everything you need to know about getting seed money and what qualifies your startup. Money might not actually make the world go ’round, but it certainly does help startups looking to break into their market with support from investors. Last year we didn’t even talk much about seed money, but this type of funding is......
The food revolution is real; it’s here, and it’s taking a slice out of traditional pizza. Individualized, completely customizeable food has been on the rise ever since Chipotle brought us the realization that we could have exactly what we wanted, every time. A lot of food joints have followed their lead and the designed food......