Articles

Neuro-Branding: influence perception to attract the tribe you want. The human brain is a fascinating and full subject matter. The reason we love to learn about the brain is because we all desire to know more about who we are and why we do the things we do. By dissecting others, we are in turn......
If you want to get your product to market, get a COO or CMO as soon as possible. I talk quite a bit about how the business world is constantly shifting, so before we dive into why you need a COO or a CMO, let’s loosely define what each title means. COO: oversees an organization’s ongoing operations......
How to beta test with the right user and why you can’t afford to do it wrong or only internally. Welcome to beta testing, the moment you get to (finally) find out if your potential user is going to fall in love with your creation. While it sounds so old school, the right type of......
Why bestsellers come from a willingness to redesign again & again and stay innovative. There are 27-million entrepreneurs starting or running a new business in the United States, according to a recent study by Global Entrepreneurship Monitor. From those 27-million trailblazers, GEM also projects that there are 39% with an innovation intensity. In other words, 39%......
Your next advisor should be 4 feet tall and full of imagination. Meeting Makenna Riley on the red carpet at the City Gala event blew me away. I knew I had to share her perspective with you on why you need a kid advisor to propel you and your business into new and creative growth. Makenna is the daughter of inventor and award-winning......
Coffee is not all beans and brew. The secret to sales success came right from demand for a single cup. Entrepreneurs are a special breed. The risk is tremendous, but the reward is whatever you can imagine… that is, if you can make it. A lot of businesses don’t, and I think one of those......