Articles

From the experts, everything you need to know on branding consistently for higher visibility and more revenue. How much is brand consistency worth? This might not be a question you find yourself asking often. Even though we spend a tremendous amount of time discussing branding, plenty of companies go forth into that dark night…uhh… move forward......
Two minds are more powerful than one, if you can get down to the business of co-creation. No one knows better than I do that the only thing more difficult that launching a business is launching a business with a partner, especially a partner you love. After 25 years with my husband and at least......
Ways to leave the competition in the dust and head into rare me-only innovation territory. I always imagined, when I first started my own business, that I would be the ‘cool’ one, constantly innovating and doing new stuff. I realized a few things after actually owning my first business for a few years; 1) in......
How you can survive and thrive in the changing e-commerce market. Jon Reily holds the coveted position of VP of Commerce Strategy for Razorfish, a digital marketing agency in business for over two decades now. They help businesses deal with the changing landscape of modern sales. Jon himself is a former Amazonian and has amazing insight......
Why omnichannel is a failing strategy & 5 things you need to know to be ready for the retail shelf. The newest buzzword I am protesting is omnichannel. I don’t hate it, but I don’t love how misleading it is either. So I sat down to interview Timothy Bush of TLB Consulting, a veteran Retail......
Expert endorsements can make your launch a stratospheric success, so here’s how to get your product reviewed. I recently had a fun and interesting call with The Gear Guru, Patrick Netter. His book High Tech Fitness in 1984 really highlighted the little known tech revolution happening in health, fitness and wellness and his ability to be on the cutting......