Articles

Everything you need to know to get that yes from potential investors and get fully funded. I recently completed a 4-part series on the nitty-gritty details of actually (really) getting funded. You can check that out here, and the more I wrote, the more I realized the breadth and depth of this topic and how much wasn’t......
A new business model that’s killer plus virtual reality will, undoubtedly, spell success. Remember when you were a child, flipping through comic book pages, imagining the characters coming to life, bringing you along as you helped them defeat the ever-immoral antagonist? This childhood dream is now becoming reality, virtual reality. You CAN bring the story to......
How this hip-hop star is turning followers into funds for famous clients. The internet, ahh, the internet. An exceptional platform offering opportunities for connecting with and reaching millions of people the moment you tap that ‘Enter’ key. 20-years ago, this would have seem more far fetched than a flying car… or at the risk of......
Neuro-Branding: influence perception to attract the tribe you want. The human brain is a fascinating and full subject matter. The reason we love to learn about the brain is because we all desire to know more about who we are and why we do the things we do. By dissecting others, we are in turn......
If you want to get your product to market, get a COO or CMO as soon as possible. I talk quite a bit about how the business world is constantly shifting, so before we dive into why you need a COO or a CMO, let’s loosely define what each title means. COO: oversees an organization’s ongoing operations......
How to beta test with the right user and why you can’t afford to do it wrong or only internally. Welcome to beta testing, the moment you get to (finally) find out if your potential user is going to fall in love with your creation. While it sounds so old school, the right type of......