An honest look at what inventors can really expect when attempting to licensing a product idea. I cannot tell you how many designers and inventors I have talked to over the years have an unrealistic view of the potential licensing process. They think, “I have a great idea. Why wouldn’t X Company want to buy......

In this age of app overload, you need advice from experts on what you can do to get noticed. According to Statista, as of January 2017, 2.2 million mobile apps were available to download for various iOS devices. Smartphones opened a new world for apps with the average smartphone user getting lost in their favorite apps......

Psychological control, developing trust, and the neuroscience behind what makes the sale. Hopefully last year has taught you a lot about how to do business, or in the case of the Mylan EpiPen, a lot about how not to do business. So I want to talk about that, as well as how we can all......

If 2016 was the year of the brand, 2017 will be the year of community as we seek more/better ways to authentically connect with our clients. I feel like the word I heard most in 2016 was brand. Everything was brand-centric and every brand was focused on branding their brand just right. I even got in on......

In both people and product, a lack of diversity spells disaster for your funding and success. Let’s Get Rid of the Buzzword Affect We can do this by loosely defining what diversity means in business. When I use the word, it isn’t only to point out gender, race, or sexual orientation. Diversity can refer to......

CES lesson: Cool tech is not enough. Get a consumer-centric designer in your business today. Stop Stalking and Start Conversing During a talk at Pixels, part of the Publicis Groupe presence at CES, presented by Adobe and The Drum titled, Digital Transformation: This Time It’s Personal, it was glaringly clear from all panel experts that we have moved......