Articles

Why taking a risk on future technology innovations can make your brand relevant to generations today. Beyond the cool experiences you see in disruptive technology like virtual reality, the truly unique brand proposition is that it is so immersive and non-interruptive. But inserting your brand into it in very inauthentic way could be detrimental to your brand......
Just in time for Small Business Saturday: how to support small businesses in a really big way. Todd is from a small town called Pekin, Illinois, where the vacancies and lack of small businesses, like in many other small towns, became the norm. So much so, that when Todd would tell people where he was......
2016 is the year of the subscription box gift, so here are tips and hot ideas to pick the right gift for everyone on your list. In 2010, Birchbox started it all when they launched a monthly subscription box with the hopes of filling some unmet needs in the beauty market. Fast-forward to now, where subscription boxes......
Why neuroscientists and other experts agree that mixed reality is evolving, not disruptive. I consider myself a “tech skeptic” – one who really needs to see that technology fits or facilitates an inborn desire to do something and has the potential to convert for brands or developers. Without both, innovation is short-lived – a fad......
Should you redesign a bestselling classic? Herman Miller’s iconic Aeron chair offers a helpful case study. We’ve all heard that old saying ‘if it isn’t broken, don’t fix it.’ But that’s not what the maker of the bestselling office chair of all time said. Let’s go back to 1994, the year a global design manufacturer......
How to get your business into the right place, the right time, the right direction, and right thinking. I love writing about office design because my creative side gets lost in the details of choosing every right pattern, placement, and object to make a space really work. When it comes to design, there is so much more......