Articles

If necessity is the mother of invention, then you need to follow the formula to find the need gap. Do you ever wonder why some products, brands, or designs seem to blow up overnight, while others fall flat instantly? My experience in bringing products to market (A LOT of products) has taught me quite a......
Building perception for innovation can be the difference between growth and funding of your ideas. Calling your business innovative is getting to be common practice for almost every start-up. Who doesn’t want to be perceived as new and noteworthy? But being seen as innovative and actually being innovative are two radically different things. Actually being......
When to stop your start-up or break-up with your business. In the business world, the norm is to start-up loud and then shut-down quietly. Except when it comes to Laura Beck, the founder of Stripedshirt.com. Her so-called Indie-No-Go, Kickstopper campaign is teaching us a few things about failing, the right and wrong way, and why sometimes,......
Extended seed stages for funding are forcing founders to prove that the “dogs will eat the dog food.” Welcome to the age of applied technology. This shift from developed technology is teaching us more than we ever could have imagined and even more than that, it is changing the way start-ups…well… start up. Andrew Goldner,......
How listening to their tribe helped this company triple annual profits. The internet is flooded with advice from branding experts all over the world. Each tip and rule of branding is meant to drive you closer to your customer while maintaining a business that is geared toward maximum profitability. But what if the best way to get......
Why you need a Pharrell Williams, Martha Stewart, Madonna, Walt Disney and Steve Jobs on your team. In ‘The Motivated Life’, Martens talks about a five-type system of design personalities with which designers can recognize their areas of expertise as well as their personality gaps. This thoughtful design theory shows us where our strengths are......