Articles

Getting the word out about your amazing product is getting harder and harder. You’re tasked with the burden of presenting it in the best light. However, one of the biggest mistakes is trying to do a product pitch on your own. Unless you’re sophisticated and have the experience, you can almost destroy your brand if......
The holidays is just at the corner; this means more people shopping on Amazon and more people coming at you. While it may seem that the surge of potential buyers will mean more for your business, it is not always the case—most especially if you have not properly optimized your Amazon strategy. Fortunately, Jenna Lieber......
The tactics and strategies you need to reduce the risk for clients saying yes to innovation, and to get Google working for you. Communities, Facebook Groups, podcasts are the place where designers, innovators, and entrepreneurs go to figure out where their gaps are, and the most effective way to fill them. The reason this content, and also why I personally podcast,......
We dive so often into the product world and we get all caught up in our features and functions that we forget about pitching our value. After years of sitting in a cubicle, Pitch Queen Michelle Weinstein realized it wasn’t the life she envisioned for herself. Michelle went from being a real estate analyst to......
Take these laser focused steps to know (for sure) if your product will sell. When you’re selling a product or service, you need to be able to know people’s feedback in order to improve. How? Through research, of course. But knowing where to start, or even how to start, or what matters, and what doesn’t, can......
Impact is the measurable difference that we make in people’s lives as the direct result of contact with us, our teams, our message, our marketing, our products, and our services. When we put something into the world, the goal is ultimately making a difference for people, and that difference will be measurable. Impact strategy is......