Articles

When to stop your start-up or break-up with your business. In the business world, the norm is to start-up loud and then shut-down quietly. Except when it comes to Laura Beck, the founder of Stripedshirt.com. Her so-called Indie-No-Go, Kickstopper campaign is teaching us a few things about failing, the right and wrong way, and why sometimes,......
Extended seed stages for funding are forcing founders to prove that the “dogs will eat the dog food.” Welcome to the age of applied technology. This shift from developed technology is teaching us more than we ever could have imagined and even more than that, it is changing the way start-ups…well… start up. Andrew Goldner,......
How listening to their tribe helped this company triple annual profits. The internet is flooded with advice from branding experts all over the world. Each tip and rule of branding is meant to drive you closer to your customer while maintaining a business that is geared toward maximum profitability. But what if the best way to get......
Why you need a Pharrell Williams, Martha Stewart, Madonna, Walt Disney and Steve Jobs on your team. In ‘The Motivated Life’, Martens talks about a five-type system of design personalities with which designers can recognize their areas of expertise as well as their personality gaps. This thoughtful design theory shows us where our strengths are......
How a simple shift of perspective can change the way you do things, and ultimately change your level of success. Finding, creating, and managing success isn’t an easy feat by any set of standards. Life can be is full, busy, messy, and unpredictable- so flying by the seat of your pants to find success just......
How hiring veterans with bullet-tested leadership brings resourcefulness and real world experience to your company. As an innovative start-up charting new territory, you need strategy, structure, systems, quick deployment, inventiveness with meager resources, and a team that has your back. One day you are dressed up in full presentation mode and the next you are......