Articles

Stats and the facts to consider before you start a crowd-funding project. Even with all the posted statistics on demographics, failure rate and high cost of marketing for running a Kickstarter campaign, inventors believe that they will be one of the elite to overfund. Here are the top reasons inventors give me when I ask......
Time management, job estimation or pricing make the difference between working hard to make ends meet or working smart to build a business into a successful business model. Dr. Minette Riordan, creative marketing expert expert and author of The Artful Marketer: A Fundamental Business Guide for Creative Entrepreneurs, recommends developing extreme focus and clarity on your......
Foodies are as passionate as techies. Mix the two at CES 2016 and you get a revolutionary new business model recipe for creating profits through 3D Printing. The 3D Systems Culinary Lab, formerly known as Sugar Lab demonstrates ways 3D Printing brings Main Street restaurants and bakeries a more creative and profitable  business model. They are......
Getting an early read on the market value for your product or services is an essential component of a successful launch. The earlier in the development process you can conduct market research, the better it will be to make critical design adjustments in your message, your target market or your product. Plus, finding effective ways......
Why “dress for success” applies to you and your brand. Making a good impression is not just critical for interviews, but for new brands too. Customers form an impression of your company in as little as .05 to 10 seconds, depending on whether the viewing context is online or in-person. When you’re trying to build......
Inventors groups are rallying over the recent patent reform debate that favors big corporations and squash independent inventor rights. Pitting inventors against corporations like Apple, eBay, and in the 3D Printing world, Stratasys, is a losing proposition no matter where you fight it – in court, in the Patent & Trademark Office or in Congress.......