Articles

With Moneyball Product Design strategy based on buyer statistics, a safer baseball bat invention could have hit a home run aiming for Little League moms instead of striking out with manufacturers....
I am an unapologetic Amazon Super User. As a Super User, I have a very specific wish list for features to help handle a high order pace. These are nice-to-have features for any back-end, but as order pace increases with user loyalty, continuing to show support to those that helped you grow is a smart strategy....
Covertly Feminine Product Design Success In our recent Brainstorm to Box video series, we discuss how we have been successful with covertly feminine product designs that appeal to women without pinking, shrinking or defaulting to gender neutral for over 20 years. Most organizations are not set-up to allow a battle for the sexes in the......
My nephew’s middle school is cracking down on plagiarism and teaching lessons on the importance of originality early. Maybe it is time for us designers to educate retailer buyers with similar lessons on what constitutes plagiarism in design, why integrity is important, and show them some new tools that open up greater legal liability....
The stylish appeal and the soft, comfortable surface of upholstered headboards are compelling, but consumers need to be aware of care and cleaning requirements to be sure this type of bedroom furniture lasts as long as possible....
Funny how things on the internet manage to connect back. Our daughter’s friend, Jonatan sent this YouTube video to us after recognizing our $99 Costco Metro Mesh office chair design. Ironically it comes on the day we first saw the new version of this chair, now called Metrex, in Costco stores in our Southern California......