Articles

In order to have sustained and continued innovation, have brand development, and growing your brand to be bigger, you’ve got to be aligned with what your customers think and what they want, and you’ve got to provide that continued service. If you can’t have that conversation with them and you don’t have a system for......
As inventors, when we have great ideas, we like to find the perfect manufacturer to license our product and sit back and make tons of money. Dream product guru David Lieberstein is an expert in brand licensing and got to experience the pros, the cons, and the pitfalls of all that’s entailed in doing so.......
Is your brand ready to be a big box retail product? Tim Bush of TLB Consulting says you should make sure that you are ready because if you hit up a buyer and things don’t go well until that buyer swaps out and changes positions, you are going to have a tough time going back......
Knowing the strategies to innovate and mitigate risk is essential for every company, especially those that are product-based. It’s key for a company to stay on top of how are you going to innovate, whether that will be through some new technology in your product, or bringing a new product being first to market, or......
How a baseball dad set out to change America’s pastime, got the MLB on board, and overcame a lot of strikeouts to set a new baseball record.   For my family, baseball is not traditional, it is a tradition. My dad’s love for the Yankees is known by all, and the time spent with him learning......
Logistics and order fulfillment as part of the initial process you make before launching is vital to customer satisfaction. Paul D’Souza of Source Select breaks down why it should be on the top of your list in order to offer the complete customer experience and later on reaping the benefits from it. Paul shows how......