Articles

3 things you need to know about risk, market fit, bootstrapping, and staying on the edge of innovation.   Any entrepreneur who can start out selling blenders door-to-door and turn that into a second-year $10 million business has my ear. That’s exactly what Mario Nawfal did, and that isn’t his only success story. If emulation is in any......
Customization is making a comeback from this unlikely logistics source and giving Amazon some competition. When we talk about bespoke or custom tailored brands, we are generally talking about fashion, luxury travel, or other extremely dialed in experiences. Sit down, mark your calendar, and take a deep breath- because what we’re going to talk about next is......
One of the world’s leading sports marketers talks success, profit, and bad assumptions that can tank your product. The Lean Mean Fat-Reducing Grilling Machine, as it became known, went to market in 1994, and with George Foreman leading the charge, went on to sell over one hundred million grills worldwide. The iconic infomercials we associate......
Intuition is the foundation of creativity and innovation, the pillars of success.     When this column was born, innovation was one of the most buzzy topics trending in business. We could sense an upheaval, a technological revolution, a manufacturing overhaul, headed our way, and everyone was (still is) scrambling to figure out how to come out......
  There are some inventors who are not so lucky when it comes to owning their products and gaining the necessary income and praise because of manipulators and false advertisers. Paula Brillson Phillips, a managing partner of Digital Law Group, has built her career advising start-up companies and mentoring hundreds of individual inventors worldwide to......
Why problem solving with product design is saving lives and building a thriving business.     When I was a college student off in Rhode Island, my parents bought a house and lived in Rochester, New York. Coming from California, and warmer weather, my dad often had fires burning in both of the double fireplaces......