Articles
Your ultimate holiday guide to finding meaningful gifts to make an impact long after your purchase. When the holiday season arrives, I find myself attempting to balance somewhere between a) I want to spoil the heck out of the people I love, and b) I am tired of contributing to the massive consumerism each holiday and want......
There are so many beauty influencers today that we can’t help but think how easy it must be to create your own beauty products. Nadia Fleury proves otherwise. She is a French-Canadian entrepreneur, life strategist, and chemist who founded the skincare line, Avesence. Nadia talks about the bumpy path of developing and formulating a beauty......
Use the process the experts use, to bring your idea to market effectively. When you have an idea that you believe belongs in the marketplace, what do you do with that knowledge? Do you tell your closest friends? Write it out? Draw a sketch? Do a quick Google search? More importantly, what should you do? What is the process......
Getting the word out about your amazing product is getting harder and harder. You’re tasked with the burden of presenting it in the best light. However, one of the biggest mistakes is trying to do a product pitch on your own. Unless you’re sophisticated and have the experience, you can almost destroy your brand if......
The holidays is just at the corner; this means more people shopping on Amazon and more people coming at you. While it may seem that the surge of potential buyers will mean more for your business, it is not always the case—most especially if you have not properly optimized your Amazon strategy. Fortunately, Jenna Lieber......
The tactics and strategies you need to reduce the risk for clients saying yes to innovation, and to get Google working for you. Communities, Facebook Groups, podcasts are the place where designers, innovators, and entrepreneurs go to figure out where their gaps are, and the most effective way to fill them. The reason this content, and also why I personally podcast,......
