Articles

With 28% less women than the internet average and 48% less than social media site averages, the Kickstarter community is funding products that may not actually appeal to women once they get to the retail shelf. In Designing Your Product for Men or How to Kill Your Company published in the Huffington Post citing the She-Economy, they state that women......
Our reVue TV Mount is not a failure as a product, but using Kickstarter to launch it seems to be. Maybe you can benefit from our hindsight and reconsider your campaign before it is too late. Here are top 5 reasons NOT to Kickstart your product:     The Fine Print – Kickstarter Stats – At the time I......
Symptoms: Companies and individuals with NIHS develop a similar pathology to the psychological signs of denial and self-delusion. Some individuals exhibit obvious symptoms, but typically, symptoms become obscured en masse.     Swearing – “S**t. Why didn’t I think of that?” is the most common outward expression of this symptom. Smacking of the forehead or banging the......
  We hate Jimmy Fallon’s desk. As Furniture Designers have hated it since March 2009 when he first came on the air. Every time he sits at it, we yell, “Get a new desk Jimmy!” Now that he is moving into Jay Leno’s slot, we can no longer keep it to ourselves. We have to......
Why do so few women file patents? Is it that there are fewer in STEM fields – science, technology, engineering and medicine? The National Bureau of Economic Statistics says that the STEM gap in education only accounts for 7% of the gender difference in patenting. The under-representation of women in these jobs is more to......
With women influencing more than 80% of all consumer goods and furniture purchases, no one can afford to ignore women’s needs and desires. But product developers are paralyzed by fear. Fear of getting it wrong. Fear of alienating the male consumers. Fear of having a sexist debate about what women (and men) want. This paralysis......