With women influencing more than 80% of all consumer goods and furniture purchases, no one can afford to ignore women’s needs and desires. But product developers are paralyzed by fear. Fear of getting it wrong. Fear of alienating the male consumers. Fear of having a sexist debate about what women (and men) want. This paralysis......

The largest supplier in any product category is at an advantage because they have significant historical sales data on what sells and doesn’t sell. That is one significant reason that it is so difficult to unseat them. At Hazz Design, we have developed an edge for the little guy – the new market entrant or......

Far too often the display samples are assembled incorrectly, broken due to the high amount of abuse from consumers, or made of materials that are not of high enough quality to withstand the amount of wear expected in a retail environment. They are also often displayed in ways that hurt the sales potential of an......

In the U.S., importers and trading companies are employing Intentional Invention patent strategies to hold their market position against direct source alternatives and combat parity issues at retail. By patenting designs and functions, they are free to source the product from any manufacturer they choose. They can also protect their position with retailers so that......

Minimizing some of the repetition by designing the job around the worker, or allowing or forcing periodic breaks can keep your most productive workers from becoming part of the statistical loss of 31+ work days due to RSIs for U.S. businesses each year. Designing jobs with tasks that offer a variety of physical activity: standing,......

With the high costs of RSIs costing U.S. employers $80 billion in medical expenses and worker’s compensation claims along with 31+ days of lost work time each year, employers cannot afford to ignore the environmental and equipment needs of computer users. For a little more research work, money and willingness to look outside the typical......