The third in our series of blogs on Genderblend™ design focuses on a product that we feel needs aesthetic and ergonomic makeovers to grow market share and appeal to female consumers but absolutely cannot afford to alienate its male-dominated consumer base. According to the sales people we have queried, 80% are purchased for or by......
The third in our series on Genderblend™ design focuses on how the Dyson vacuum, and a whole product category that was traditionally female, was re-invented to appeal to men. James Dyson met with company after company, and all rejected his concept, even though his technology worked better. They were too afraid to risk losing any......
Products in desperate need of greater female appeal generally don’t get it. Why wouldn’t your company/department want to tap into the greatest potential for sales with the largest buying demographic? It is perfectly okay for women to buy and use men’s products – we have been doing it for years. We wear your Converse and......
Unfortunately, there is no lightning bolt magic that will help you figure out what women want. Following the Genderblend™ design process like furniture and product design specialists, Tracy and Tom Hazzard of Hazz Design, can help you create innovative products that bridge the gender gap – meet women’s needs instead of just pinking, shrinking or......
Dotted with furniture industry name dropping and thorough research on the historical happenings in the industry, with some of it coming from Jerry Epperson, (whose astute market analysis we read quarterly) this tome both resonated and scared me at the same time. The key lessons and take-aways are as follows: 1) When being recruited by......
So which images should you use? Now it gets even more complicated and potentially litigious. You must make sure that you have a right to even have those images in your possession. Again, check all your contracts and employment manuals specifically for non-disclosure clauses. Many technology use policies also apply and prohibit you from copying,......