Articles

Take these laser focused steps to know (for sure) if your product will sell. When you’re selling a product or service, you need to be able to know people’s feedback in order to improve. How? Through research, of course. But knowing where to start, or even how to start, or what matters, and what doesn’t, can......
Impact is the measurable difference that we make in people’s lives as the direct result of contact with us, our teams, our message, our marketing, our products, and our services. When we put something into the world, the goal is ultimately making a difference for people, and that difference will be measurable. Impact strategy is......
Top three social use cases getting real with the blockchain, and how you can do some social good too. There are places around the world in severe crisis, a sad truth which has caused citizens to flee in search of a fair chance at life, or life in general. When we think about immigrants, we......
Advertising methods have changed but it’s still one of the biggest pieces of your success puzzle. The best and most innovative products don’t win without great branding, advertising, and marketing. You cannot skip over these key elements if you are looking for long-term success. The problem is that plenty of new businesses have no idea where to begin when......
The founders of a female-friendly, needs-based subscription service talk scale and money. Between my clients, product design, the conference goers who seek me out after a presentation, introductory emails, high-level founders groups I’m associated with… the amount of businesses I hear about, see, or get pitched is astronomical. And from all of those businesses, over the past......
Rapper/actor Common points out why the tech revolution needs to be more cultural and gender inclusive. You know that feeling when you go to see an amazing speaker, and the energy just stays with you for days? That’s me, multiplied. I cannot get over the energy and thought inspired by the blockchain event I attended......