Articles

One of the important aspects that small companies tend to overlook during the product launch is packaging. In fact, it shouldn’t be the case since this could serve as the starting point of entry for your products to the market. The packaging is the first interaction of consumer to your product. That is why when......
Many startups find it challenging to launch their products successfully. They can’t seem to crack the market and have the right support. Will Ford, serial entrepreneur of LaunchBoom.com and an expert on Kickstarter, Indiegogo, and startup funding and crowdfunding, talks about how he and his team successfully launched million-dollar crowdfunding campaigns. He discusses what they......
Relationship building should be a priority for business owners. It does not only reach customers, but also keeps them with you. Ian Smith of Evolve Media talks about that in relation to marketing and advertising. He pushes forward the importance of having the right and consistent message through content while providing you tools to grow—from......
How the current trade war will increase costs for teachers, makers, crafters, and Girl Scouts too.   You could drop into any school in America and find at least one teacher who has paid for the supplies in their classroom. Realistically, you might be more hard pressed to find a teacher who doesn’t pay out-of-pocket......
A Q&A session with experts who share all the secrets, tricks, and strategies that work.   Turnkey Product Management experts, Jeff Lieber and Jenna Lieber, know a bit about boosting Amazon sales. With over ten million in annual revenue and 150,000+ items sold to date, I thought it  might be fun to pick their collective brain, and......
Moving off email and getting some face time with your supplier is re-emerging as the business growth necessity and biggest time and money-saver.   Let’s go back in time, to the early 90’s. Overalls with one strap hanging down were thefashion trend, everybody was quoting Terminator 2, “Hasta la vista baby,” … oh, and the first web page......