Articles

Growing your brand means having to step up your game by going out there and source. A great venue to kick start that process is through tradeshows and fairs. However, there is a difference between the two, which most people do not know. Fortunately, Meghla Bhardwaj of Global Sourcing can guide you through that. She......
Creating a brand is more than just pasting an image or a logo for your business. It is about creating a perception. It’s about telling people what you are instead of them telling you who you are. Brand is your business’ reputation and it is the promise you give to your consumers. Only by realizing......
When you’re selling a product or service, you need to be able to know people’s feedback in order to improve. But how? Through research, of course. Tracy, together with Laura Hazzard, brings Rick West of Field Agent to talk about the best consumer market research tools.. With years of credible experience, Rick shares his work......
Ensuring the product quality is a must for a business. Otherwise, it just won’t work and would bring the business down. You need to properly go through the process to secure the value. There is no shortcut even if time is not on your hands. David Chitayat, one of the three group CEOs of Genimex,......
The most successful brands continually look for ways to increase conversions and improve customer satisfaction. Established brands usually have their systems in place, but when you’re constantly dealing with the day-to-day operations of your business, it’s difficult to see the glitches in your processes or strategies, and that could affect you in terms of competition......
In order to have sustained and continued innovation, have brand development, and growing your brand to be bigger, you’ve got to be aligned with what your customers think and what they want, and you’ve got to provide that continued service. If you can’t have that conversation with them and you don’t have a system for......