Articles

Expert advice (for free) on the dos and don’ts of product launch budgeting before you break the bank. So many startups are so eager to throw money into anything they believe will speed up the launch process. More seasoned experts know that intellectual property, patents, trademarks, copyrights, content, and products should all be assets that hold value, rather than sinkholes.......
You can take different features from different concepts and combine them into a more cohesive design. The next step is to take all those different ideas and refine the design. Design refinement is where you start to utilize computer aided design tools to start building the product. It’s a terrific tool as a way to......
The speed factors to selling into big box retail, how long it takes to get there, and what you can expect along the way. The number one question everybody asks me constantly is, “How long is it going to take to get my product into retail?” They’ve created the product, figured out how to make it, produced a......
If you don’t understand who’s buying your product, how can you make a product for them? That’s what research is in a nutshell, but secondary research is understanding what exists out there. Secondary research is just information in the marketplace that’s already out there. Some of the biggest retailers and brands out there are spending......
There are a couple of things that are common with any editor in the industry. They’re very overworked and have a ton of work that they do across a lot of different things. They manage the overall editorial direction, they plan out all of the stories, they usually have multiple news stories that they have......
Time creeps up on you fast. If you’re thinking about launching a new product, you’ve got to think about when you want to be on the market and work it all the way back. Product launch timing is often an overlooked issue, especially with people that are new to product launching. It’s probably the most......