Posts filed under: Brand It

Styling is just one small component of design. Think of celebrity stylists who dress celebrities for red carpet events– they shop for their clients, putting together accessories, clothes, and other components to make a whole look. Product styling is not so different, in that it merely deals with combining colors and materials that work well......
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Office Hours Expert Joseph Tarnowski has multiple industry experience when it comes to watching companies do what goes right and what goes wrong in terms of retail and marketing. With a degree in Trade Media Journalism, he has had extensive experience working in the food industry, general merchandise, health & beauty, and pharmaceutical industry. He......
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People think it’s kind of odd that we’re a husband and wife design team, but our dynamic works perfectly for us. We started working together back in college. Our complimentary set of skills overlap at the right touch points, especially when it comes to our overall mutual user-focused design principles. Unlike in corporate settings where......
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We first raised money for an invention way back in 1997 and had around 13 angel investors– way more than what we recommend now that we have learned through our years of professional experience as product designers and entrepreneurs. The two of us are cautious about raising capital via crowd funding because there is truly......
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We have been product designers for more than two decades and have won awards for our designs through out the years– but the ultimate accolade for us would have to be the longevity of our products in the market. Over 80 of the products that we have designed for mass retail have been bought and......
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If you are a thriving vendor with products on Walmart, Staples, other mass retailers’ shelves, or you are selling online through Amazon, Alibaba, or any other big e-Commerce platform, be warned: the days of vendor loyalty are long gone, which is why it is essential for you to secure your products and customer base before......
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