After graduating with a degree in biology, our branding and video marketing expert Rick Cesari, founder of Direct Branding got involved into real estate marketing, and discovered that he had a knack for it– from then on, he continued treading the marketing path and branching out to other industries, approaching things with a direct response......

So you have a product that you think will sell on Amazon, or through Walmart’s or Target’s shelves. Maybe you are still playing around with the idea, or you might be in the early stages of product design and development and you want to take a step back by asking which comes first before launching......

Our resident design for manufacturing (DFM) expert Dennis Shaver from Product on Demand serves you “inventreneurs” his invaluable industry knowledge and insight to help you get from mind to market to profit faster. Born and raised in a dairy farm in Michigan, Dennis has the unique experience and skill set honed by years of working......

Many of you probably think that product pricing is purely science, because it involves a lot of math, data, and pieces of information consolidated and analyzed to get optimal results. We are seasoned product designers and entrepreneurs here, yet pricing products is an ongoing struggle because it does not wholly rely on scientific data and......

Our resident consumer market research expert Laura Hazzard warns product launchers about the top 7 consumer market research mistakes that can cause a lot of damage and possibly torpedo your overall business and marketing strategy. She packed in a lot of meaty information in a span of seven minutes, solidifying her excellent points on quantitative......