Anna Pappas

Anna Pappas

Marketing & Business Development Manager at Genimex

Advertising/Marketing | Business Development | China Sourcing | Manufacturing

A creatively savvy, global marketer with 8 years of experience in consumer and brand marketing, licensing, product/packaging development and partner management. Strategic thinker with extensive client-facing experience in ideating and executing partnership plans to drive brand awareness and increase revenue.

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Articles

As product developers, inventors, and marketers, we often get caught up in the complex process of product development, manufacturing and marketing. One common mistake that causes failure to launch products...Read More

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LATEST POSTS

PLH 103 | Product Engineering

Planning And Managing Product Engineering with Orlin Wetzker

January 25, 2019
  It takes an amount of technology and engineering to pull together all the power-buttoned gadgets that we know and...
PLH 102 | Scaling

Scaling Successfully On Amazon with Jason Magee

January 23, 2019
  How do you increase your sales? Have you ever thought that your brand can be at par with big...

3 Reasons Mass Customization Businesses Fail

January 22, 2019
Down the difficult bespoke road, what can go wrong, from this invested entrepreneur. With global resources, easy shipping, and social...

Indiegogo: Building Global Brands, Funding Female Founders and More

January 21, 2019
CEO David Mandelbrot talks founders, China, and what 2019 holds for tech product development. David Mandelbrot, CEO of Indiegogo, joined the...

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