Anna Pappas

Anna Pappas

Marketing & Business Development Manager at Genimex

Advertising/Marketing | Business Development | China Sourcing | Manufacturing

A creatively savvy, global marketer with 8 years of experience in consumer and brand marketing, licensing, product/packaging development and partner management. Strategic thinker with extensive client-facing experience in ideating and executing partnership plans to drive brand awareness and increase revenue.

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Articles

As product developers, inventors, and marketers, we often get caught up in the complex process of product development, manufacturing and marketing. One common mistake that causes failure to launch products...Read More

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LATEST POSTS

PLH 108 | Corporate Asset Protection

The Rockefeller Strategy: Corporate Asset Protection

March 29, 2019
  In today’s world, the biggest mistake you can make is to not look at yourself as a business. Whatever...
PLH 107 | Alternative Sourcing

South American Sourcing Of Products with Tim Jordan

March 15, 2019
  Sourcing services are usually accessible only to huge conglomerates and big brands, but not to smaller brands. Tim Jordan...

How Heart Intelligence Can Change the Way You Think and Innovate

February 28, 2019
Does innovation come from the brain or the heart? Plenty of coaches, neuroscientists, and business experts have called the brain...

Mission Possible: Make Innovation Open to Anyone, Anywhere

February 26, 2019
How Plug and Play’s model is changing the way incubators grow innovation and make an innovative impact. The U.S.-based International...

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