Brenda Crimi’s entrepreneur career spans over 20 years, during which time she’s operated several successful businesses, to include owning and operating a national franchise, consulting on systemizing small businesses, and inventing and bringing to market an award winning organizing product. In 2013, and between projects, Brenda started “dabbling” with selling on Amazon. Through extensive training and research, she learned the skills to leverage the Amazon marketplace, and turned that “dabbling” into a ¼ million dollars in sales her first 12 months. Because Brenda knows first-hand of the challenges and high costs associated with bringing products to market, she quickly recognized how invaluable and lucrative the Amazon marketplace could be to the success of a product launch. So, together with her husband and business partner, they formed AMZ Alliance as a platform to assist brands in navigating the highly competitive Amazon marketplace.