Caleb Allen

Caleb Allen

eCommerce Launch Research & Planning Expert

Advertising / Marketing | Amazon | Ecommerce | Online Selling

I’ve been an e-commerce expert for the past 10 years, with a focus on Amazon for the last 4 years. I took my first Amazon product to $10k in sales in 60 days with a minimal marketing budget.

Recent trends in the e-commerce space have focused my efforts toward branding and reverse Amazon launches (launches that begin with your own website and expand onto Amazon as an alternate sales channel).

Office Hours




PLH 108 | Corporate Asset Protection

The Rockefeller Strategy: Corporate Asset Protection

March 29, 2019
  In today’s world, the biggest mistake you can make is to not look at yourself as a business. Whatever...
PLH 107 | Alternative Sourcing

South American Sourcing Of Products with Tim Jordan

March 15, 2019
  Sourcing services are usually accessible only to huge conglomerates and big brands, but not to smaller brands. Tim Jordan...

How Heart Intelligence Can Change the Way You Think and Innovate

February 28, 2019
Does innovation come from the brain or the heart? Plenty of coaches, neuroscientists, and business experts have called the brain...

Mission Possible: Make Innovation Open to Anyone, Anywhere

February 26, 2019
How Plug and Play’s model is changing the way incubators grow innovation and make an innovative impact. The U.S.-based International...


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