Caleb Allen

Caleb Allen

eCommerce Launch Research & Planning Expert

Advertising / Marketing | Amazon | Ecommerce | Online Selling

I’ve been an e-commerce expert for the past 10 years, with a focus on Amazon for the last 4 years. I took my first Amazon product to $10k in sales in 60 days with a minimal marketing budget.

Recent trends in the e-commerce space have focused my efforts toward branding and reverse Amazon launches (launches that begin with your own website and expand onto Amazon as an alternate sales channel).

Office Hours





PLH 116 | Scaling In Branded Communities

Designing With The End Mind & PLAE-Fulness Too with Ryan Ringholz and Jonathan Spier

August 30, 2019
  Starting and then having the capacity to scale a business in such an entrenched branded community can be very...
PLH 115 | Protecting Product Inventors Rights

Product Inventors Rights with Natasha and Fred Ruckel

August 20, 2019
  In this day and age, the quest to be different and stand out has become so competitive that it...
PLH 114 | Product Sourcing In Asia

Asian Sourcing Tips with Rhod Needham

July 3, 2019
  Broadening your lines and reaching out to source products beyond Amazon can sometimes be daunting for many entrepreneurs out...
PLH 113 | As Stolen On TV

As Stolen On TV with Paula Brillson Phillips

June 11, 2019
  There are some inventors who are not so lucky when it comes to owning their products and gaining the...


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