Laura Hazzard

Laura Hazzard
Consumer Market Research Expert
Advertising / Marketing | Creative Direction | Strategic Planning

It’s not about you or me, it’s about the consumer // their needs // their wants // their core values. That is what drives and maintains loyalty. I live in the world of // who? // where? // when? // how? // and most importantly, WHY? If you don’t understand how your customer thinks, they won’t stick around. My expertise is in // focus groups and small talks // in-depth interviews // in-home use tests // usability // quantitative research // online boards. My research background is with // Target // Starbucks // Disney // Mars // Estee Lauder // Del Monte // Kohl’s // …and beyond. I am candid // direct // spirited // Mid-western at heart. Let’s get started.

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Articles

When you’re selling a product or service, you need to be able to know people’s feedback in order to improve. But how? Through research, of course. Tracy, together with Laura...Read More
If you don’t understand who’s buying your product, how can you make a product for them? That’s what research is in a nutshell, but secondary research is understanding what exists...Read More
In general, most, if not all of you here right now are at different stages of product development. Some of you might be drafting your ideas, some of you might...Read More
Our resident consumer market research expert Laura Hazzard warns product launchers about the top 7 consumer market research mistakes that can cause a lot of damage and possibly torpedo your...Read More
When you’re selling something, some questions that come up in your mind are, are people going to buy what you’re selling? Are they going to respond to it? What features...Read More

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LATEST POSTS

PLH 108 | Corporate Asset Protection

The Rockefeller Strategy: Corporate Asset Protection

March 29, 2019
  In today’s world, the biggest mistake you can make is to not look at yourself as a business. Whatever...
PLH 107 | Alternative Sourcing

South American Sourcing Of Products with Tim Jordan

March 15, 2019
  Sourcing services are usually accessible only to huge conglomerates and big brands, but not to smaller brands. Tim Jordan...

How Heart Intelligence Can Change the Way You Think and Innovate

February 28, 2019
Does innovation come from the brain or the heart? Plenty of coaches, neuroscientists, and business experts have called the brain...

Mission Possible: Make Innovation Open to Anyone, Anywhere

February 26, 2019
How Plug and Play’s model is changing the way incubators grow innovation and make an innovative impact. The U.S.-based International...

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