It’s not about you or me, it’s about the consumer // their needs // their wants // their core values. That is what drives and maintains loyalty. I live in the world of // who? // where? // when? // how? // and most importantly, WHY? If you don’t understand how your customer thinks, they won’t stick around. My expertise is in // focus groups and small talks // in-depth interviews // in-home use tests // usability // quantitative research // online boards. My research background is with // Target // Starbucks // Disney // Mars // Estee Lauder // Del Monte // Kohl’s // …and beyond. I am candid // direct // spirited // Mid-western at heart. Let’s get started.