Loren West

Loren West
Product Development Process Expert – Beauty & CPG
Loren West, founder, is an analytical and creative project strategist with a time-tested record of managing the efficient flow of product promotions and launches in high-volume, time-sensitive, fast-paced environments. Dynamic leader with a proven talent for directing high-performance cross-functional teams, cultivating long-term client relationships, and establishing strong collaborative internal/external partnerships. Expert at developing innovative solutions for transforming complex challenges into focused solutions for efficiency, growth, and profitability.

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Articles

Knowing the strategies to innovate and mitigate risk is essential for every company, especially those that are product-based. It’s key for a company to stay on top of how are...Read More
CPG Beauty and Beyond founder Loren West takes a deep dive into specific processes and stages involved in successfully launching cosmetic products, which could also very well apply to many...Read More
Loren West is a process and systems expert who has a ton of experience in growing brands by optimizing processes in big companies to make their business run more smoothly...Read More

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LATEST POSTS

How Heart Intelligence Can Change the Way You Think and Innovate

February 28, 2019
Does innovation come from the brain or the heart? Plenty of coaches, neuroscientists, and business experts have called the brain...

Mission Possible: Make Innovation Open to Anyone, Anywhere

February 26, 2019
How Plug and Play’s model is changing the way incubators grow innovation and make an innovative impact. The U.S.-based International...
PLH 106 | Product Packaging

Branding Through Product Packaging with Apurva Batra

February 15, 2019
  Packaging is what breaks or makes a product. As entrepreneurs, we want our customers to be satisfied right from...
PLH 105 | Amazon Seller

Amazon Seller Legal Issues with CJ Rosenbaum

February 8, 2019
  As the world moves into the digital space, it has become very important for us to keep ourselves secure,...

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