Loren West

Loren West
Product Development Process Expert – Beauty & CPG
Loren West, founder, is an analytical and creative project strategist with a time-tested record of managing the efficient flow of product promotions and launches in high-volume, time-sensitive, fast-paced environments. Dynamic leader with a proven talent for directing high-performance cross-functional teams, cultivating long-term client relationships, and establishing strong collaborative internal/external partnerships. Expert at developing innovative solutions for transforming complex challenges into focused solutions for efficiency, growth, and profitability.

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Articles

Knowing the strategies to innovate and mitigate risk is essential for every company, especially those that are product-based. It’s key for a company to stay on top of how are...Read More
CPG Beauty and Beyond founder Loren West takes a deep dive into specific processes and stages involved in successfully launching cosmetic products, which could also very well apply to many...Read More
Loren West is a process and systems expert who has a ton of experience in growing brands by optimizing processes in big companies to make their business run more smoothly...Read More

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LATEST POSTS

PLH 103 | Product Engineering

Planning And Managing Product Engineering with Orlin Wetzker

January 25, 2019
  It takes an amount of technology and engineering to pull together all the power-buttoned gadgets that we know and...
PLH 102 | Scaling

Scaling Successfully On Amazon with Jason Magee

January 23, 2019
  How do you increase your sales? Have you ever thought that your brand can be at par with big...

3 Reasons Mass Customization Businesses Fail

January 22, 2019
Down the difficult bespoke road, what can go wrong, from this invested entrepreneur. With global resources, easy shipping, and social...

Indiegogo: Building Global Brands, Funding Female Founders and More

January 21, 2019
CEO David Mandelbrot talks founders, China, and what 2019 holds for tech product development. David Mandelbrot, CEO of Indiegogo, joined the...

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