Loren West

Loren West
Product Development Process Expert – Beauty & CPG
Loren West, founder, is an analytical and creative project strategist with a time-tested record of managing the efficient flow of product promotions and launches in high-volume, time-sensitive, fast-paced environments. Dynamic leader with a proven talent for directing high-performance cross-functional teams, cultivating long-term client relationships, and establishing strong collaborative internal/external partnerships. Expert at developing innovative solutions for transforming complex challenges into focused solutions for efficiency, growth, and profitability.

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Articles

Knowing the strategies to innovate and mitigate risk is essential for every company, especially those that are product-based. It’s key for a company to stay on top of how are...Read More
CPG Beauty and Beyond founder Loren West takes a deep dive into specific processes and stages involved in successfully launching cosmetic products, which could also very well apply to many...Read More
Loren West is a process and systems expert who has a ton of experience in growing brands by optimizing processes in big companies to make their business run more smoothly...Read More

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LATEST POSTS

PLH 116 | Scaling In Branded Communities

Designing With The End Mind & PLAE-Fulness Too with Ryan Ringholz and Jonathan Spier

August 30, 2019
  Starting and then having the capacity to scale a business in such an entrenched branded community can be very...
PLH 115 | Protecting Product Inventors Rights

Product Inventors Rights with Natasha and Fred Ruckel

August 20, 2019
  In this day and age, the quest to be different and stand out has become so competitive that it...
PLH 114 | Product Sourcing In Asia

Asian Sourcing Tips with Rhod Needham

July 3, 2019
  Broadening your lines and reaching out to source products beyond Amazon can sometimes be daunting for many entrepreneurs out...
PLH 113 | As Stolen On TV

As Stolen On TV with Paula Brillson Phillips

June 11, 2019
  There are some inventors who are not so lucky when it comes to owning their products and gaining the...

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