Rick followed his passion for nutrition, building his first business Trillium Health Products to over $75 million in sales in only 4 years and creating both The Juiceman and Breadman brands. While still in his early 30’s he founded Cesari Response Television, Inc. as a marketing agency to help other companies use direct response video marketing to build their brands, increase sales and grow their businesses. A pioneer in direct response marketing he is responsible for building many iconic brands, products like Sonicare, The George Foreman Grill, OxiClean, Rug Doctor, Momentus Golf and more recently the GoPro Camera. He is the author of “Buy Now” and soon to be released, “Building Billion Dollar Brands.” and a sought after keynote speaker on brand building and marketing. His current company, Direct Branding helps companies with Strategic Planning, Video Marketing, Growth and Brand Building.