TRACY HAZZARD

PRODUCT LAUNCH EXPERT IN STRATEGY, DESIGN & DEVELOPMENT

China Sourcing | Mass Market Retail | Product Design | Strategic Planning

Tracy Hazzard, Inc. Columnist and CEO of Hazz Design has co-designed and developed 250+ products generating almost $2 Billion in revenue for her retail clients. Tracy has had products in all major e-commerce and mass-market retailers; office superstores; electronics boutiques; and wholesale clubs, including the best-selling mesh office chair at Costco. For over 25 years, she has worked with design-leading brands like Martha Stewart Living and Herman Miller and is an expert in product, furniture, color and materials.

Tracy develops products from around the world and travels to Asia frequently to inspect, certify and work with her clients’ factory suppliers. Along with her partner, Tom Hazzard, she holds over 37 utility and design patents with an unprecedented 86% commercialization rate. Their intentional invention process has been the key to keeping her clients knock-off proof and is the foundation for her new invite-only collaborative community built to rev up original retail product sales with the right things in the right order with the right resources.

Besides being featured at SXSW 2018, the Prosper Show, and in Harvard Business Review, Forbes, Wired, CNN Money, and as an Innovation Columnist for Inc., Tracy is also a contributor to ThriveGlobal, and the best-selling author of Guerrilla Patent Tactics and Successful Launching By Design. Tracy co-hosts weekly the top-ranked podcasts: Product Launch Hazzards, Feed Your Brand, and WTFFF?! 3D Printing: the 3D Start Point for disruptive technology.

For information on Hazz Design’s comprehensive services, please go to https://hazzdesign.com for details.

GET IN TOUCH WITH TRACY

Interviews & Advice

Articles

+ PLH Dana | Female Friendly Furniture

What Women Want: Challenges Of Launching Female-Friendly Furniture With Dana Bakich

  Contrary to what many believe, women care about the desks and the chairs that they buy. They want features that no one’s ever thought of before. On today’s show, Dana...Read More
+

How to Pitch Investors and Get Funded: 5 Things You Need to Know

Expert Scott Kelly shares common mistakes plus how to prepare your pitch to win.   Founder and CEO of Black Dog Venture Partners, Scott Kelly, is a 25 year fundraising, marketing,...Read More
+

Controlling Your Digital Content Is the Business Requirement Everyone Missed

In the age of AR, VR, and 3-D, we still have so much to learn, so businesses need to take ownership or fall behind. Before everything went online, content was...Read More
+

Think Your Business Is Ready to Expand into Amazon EU? Read This First.

Grow your product sales into European markets without risking and losing it all.   The volatility in markets, here and around the world, have actually encouraged businesses to take action and...Read More
+

Could This Startup Give Party City A Run for Their Money?

Meet the party supply brand focused on marketing, ecommerce, and customer acquisition.   Back in 2005, I launched a brick and mortar store called Pure Girls, which seems like a...Read More
+

Why Aren’t Female Founders Getting Funded? Industry Experts Weigh In

A serious look at the venture capital world as it pertains to women, and what needs to change. Only two percent of venture capital funds went to female founders in 2018. To...Read More

Get In Touch With This Expert