Tracy Hazzard

Tracy Hazzard
Product Launch Expert in Strategy, Design & Development
China Sourcing | Mass Market Retail | Product Design | Strategic Planning

Tracy Hazzard, Inc. Columnist and CEO of Hazz Design has co-designed and developed 250+ products generating almost $2 Billion in revenue for her retail clients. Tracy has had products in all major e-commerce and mass-market retailers; office superstores; electronics boutiques; and wholesale clubs, including the best-selling mesh office chair at Costco. For over 25 years, she has worked with design-leading brands like Martha Stewart Living and Herman Miller and is an expert in product, furniture, color and materials.

Tracy develops products from around the world and travels to Asia frequently to inspect, certify and work with her clients’ factory suppliers. Along with her partner, Tom Hazzard, she holds over 37 utility and design patents with an unprecedented 86% commercialization rate. Their intentional invention process has been the key to keeping her clients knock-off proof and is the foundation for her new invite-only collaborative community built to rev up original retail product sales with the right things in the right order with the right resources.

Besides being featured at SXSW 2018, the Prosper Show, and in Harvard Business Review, Forbes, Wired, CNN Money, and as an Innovation Columnist for Inc., Tracy is also a contributor to ThriveGlobal, and the best-selling author of Guerrilla Patent Tactics and Successful Launching By Design. Tracy co-hosts weekly the top-ranked podcasts: Product Launch Hazzards, Feed Your Brand, and WTFFF?! 3D Printing: the 3D Start Point for disruptive technology.

For information on Hazz Design’s comprehensive services, please go to http://hazzdesign.com/services for details.

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Articles

  It takes an amount of technology and engineering to pull together all the power-buttoned gadgets that we know and love. When most companies in the US throw over the...Read More
  How do you increase your sales? Have you ever thought that your brand can be at par with big players in the business? There is no difference between small brands...Read More
Down the difficult bespoke road, what can go wrong, from this invested entrepreneur. With global resources, easy shipping, and social platforms allowing us to reach the masses at a higher...Read More
CEO David Mandelbrot talks founders, China, and what 2019 holds for tech product development. David Mandelbrot, CEO of Indiegogo, joined the funding company about five years ago. In his first few years,...Read More
Full STEAM ahead: into the future of making space for girls in the career fields of Science, Technology, Engineering, Art, and Math. According to a recent report by Microsoft, girls...Read More
  It costs to play today. Product launching is no exemption. It’s not a fast return on investment as much as you want it to. Marketing veteran Michelle Barnum Smith...Read More

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LATEST POSTS

PLH 103 | Product Engineering

Planning And Managing Product Engineering with Orlin Wetzker

January 25, 2019
  It takes an amount of technology and engineering to pull together all the power-buttoned gadgets that we know and...
PLH 102 | Scaling

Scaling Successfully On Amazon with Jason Magee

January 23, 2019
  How do you increase your sales? Have you ever thought that your brand can be at par with big...

3 Reasons Mass Customization Businesses Fail

January 22, 2019
Down the difficult bespoke road, what can go wrong, from this invested entrepreneur. With global resources, easy shipping, and social...

Indiegogo: Building Global Brands, Funding Female Founders and More

January 21, 2019
CEO David Mandelbrot talks founders, China, and what 2019 holds for tech product development. David Mandelbrot, CEO of Indiegogo, joined the...

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