Tracy Hazzard

Tracy Hazzard
Product Launch Expert in Strategy, Design & Development
China Sourcing | Mass Market Retail | Product Design | Strategic Planning

Tracy Hazzard, Inc. Columnist and CEO of Hazz Design has co-designed and developed 250+ products generating almost $2 Billion in revenue for her retail clients. Tracy has had products in all major e-commerce and mass-market retailers; office superstores; electronics boutiques; and wholesale clubs, including the best-selling mesh office chair at Costco. For over 25 years, she has worked with design-leading brands like Martha Stewart Living and Herman Miller and is an expert in product, furniture, color and materials.

Tracy develops products from around the world and travels to Asia frequently to inspect, certify and work with her clients’ factory suppliers. Along with her partner, Tom Hazzard, she holds over 37 utility and design patents with an unprecedented 86% commercialization rate. Their intentional invention process has been the key to keeping her clients knock-off proof and is the foundation for her new invite-only collaborative community built to rev up original retail product sales with the right things in the right order with the right resources.

Besides being featured at SXSW 2018, the Prosper Show, and in Harvard Business Review, Forbes, Wired, CNN Money, and as an Innovation Columnist for Inc., Tracy is also a contributor to ThriveGlobal, and the best-selling author of Guerrilla Patent Tactics and Successful Launching By Design. Tracy co-hosts weekly the top-ranked podcasts: Product Launch Hazzards, Feed Your Brand, and WTFFF?! 3D Printing: the 3D Start Point for disruptive technology.

For information on Hazz Design’s comprehensive services, please go to http://hazzdesign.com/services for details.

Office Hours

Articles

Does innovation come from the brain or the heart? Plenty of coaches, neuroscientists, and business experts have called the brain “the technology of our era”. Yes we still travel to...Read More
How Plug and Play’s model is changing the way incubators grow innovation and make an innovative impact. The U.S.-based International Business Innovation Association estimates that there are about 7,000 incubators...Read More
  As the world moves into the digital space, it has become very important for us to keep ourselves secure, most especially for those Amazon sellers whose products are sold...Read More
Now is the time to embrace blockchain technology, get on the Block-com super highway and create a better value proposition for entrepreneurs and creatives. The internet superhighway created ways that we...Read More
  The marketplace has indeed evolved, but one thing that remains the same is the influence. We all know the power of having celebrities to be your product endorser due...Read More
A brand advisor and celebrity designer shares the juicy details on getting your product into the right hands. When Brian Smith, founder of UGG Boots, was pitching to a major...Read More

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LATEST POSTS

How Heart Intelligence Can Change the Way You Think and Innovate

February 28, 2019
Does innovation come from the brain or the heart? Plenty of coaches, neuroscientists, and business experts have called the brain...

Mission Possible: Make Innovation Open to Anyone, Anywhere

February 26, 2019
How Plug and Play’s model is changing the way incubators grow innovation and make an innovative impact. The U.S.-based International...
PLH 106 | Product Packaging

Branding Through Product Packaging with Apurva Batra

February 15, 2019
  Packaging is what breaks or makes a product. As entrepreneurs, we want our customers to be satisfied right from...
PLH 105 | Amazon Seller

Amazon Seller Legal Issues with CJ Rosenbaum

February 8, 2019
  As the world moves into the digital space, it has become very important for us to keep ourselves secure,...

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