Tracy Hazzard

Tracy Hazzard
Product Launch Expert in Strategy, Design & Development
China Sourcing | Mass Market Retail | Product Design | Strategic Planning

Tracy Hazzard, Inc. Columnist and CEO of Hazz Design has co-designed and developed 250+ products generating almost $2 Billion in revenue for her retail clients. Tracy has had products in all major e-commerce and mass-market retailers; office superstores; electronics boutiques; and wholesale clubs, including the best-selling mesh office chair at Costco. For over 25 years, she has worked with design-leading brands like Martha Stewart Living and Herman Miller and is an expert in product, furniture, color and materials.

Tracy develops products from around the world and travels to Asia frequently to inspect, certify and work with her clients’ factory suppliers. Along with her partner, Tom Hazzard, she holds over 37 utility and design patents with an unprecedented 86% commercialization rate. Their intentional invention process has been the key to keeping her clients knock-off proof and is the foundation for her new invite-only collaborative community built to rev up original retail product sales with the right things in the right order with the right resources.

Besides being featured at SXSW 2018, the Prosper Show, and in Harvard Business Review, Forbes, Wired, CNN Money, and as an Innovation Columnist for Inc., Tracy is also a contributor to ThriveGlobal, and the best-selling author of Guerrilla Patent Tactics and Successful Launching By Design. Tracy co-hosts weekly the top-ranked podcasts: Product Launch Hazzards, Feed Your Brand, and WTFFF?! 3D Printing: the 3D Start Point for disruptive technology.

For information on Hazz Design’s comprehensive services, please go to http://hazzdesign.com/services for details.

Office Hours

Articles

  In today’s world, the biggest mistake you can make is to not look at yourself as a business. Whatever product you have is not just an invention or a...Read More
  Sourcing services are usually accessible only to huge conglomerates and big brands, but not to smaller brands. Tim Jordan of Hickory Flats, however, offers alternative sourcing ideas and services...Read More
Does innovation come from the brain or the heart? Plenty of coaches, neuroscientists, and business experts have called the brain “the technology of our era”. Yes we still travel to...Read More
How Plug and Play’s model is changing the way incubators grow innovation and make an innovative impact. The U.S.-based International Business Innovation Association estimates that there are about 7,000 incubators...Read More
  As the world moves into the digital space, it has become very important for us to keep ourselves secure, most especially for those Amazon sellers whose products are sold...Read More
Now is the time to embrace blockchain technology, get on the Block-com super highway and create a better value proposition for entrepreneurs and creatives. The internet superhighway created ways that we...Read More

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LATEST POSTS

PLH 108 | Corporate Asset Protection

The Rockefeller Strategy: Corporate Asset Protection

March 29, 2019
  In today’s world, the biggest mistake you can make is to not look at yourself as a business. Whatever...
PLH 107 | Alternative Sourcing

South American Sourcing Of Products with Tim Jordan

March 15, 2019
  Sourcing services are usually accessible only to huge conglomerates and big brands, but not to smaller brands. Tim Jordan...

How Heart Intelligence Can Change the Way You Think and Innovate

February 28, 2019
Does innovation come from the brain or the heart? Plenty of coaches, neuroscientists, and business experts have called the brain...

Mission Possible: Make Innovation Open to Anyone, Anywhere

February 26, 2019
How Plug and Play’s model is changing the way incubators grow innovation and make an innovative impact. The U.S.-based International...

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