TRACY HAZZARD

PRODUCT LAUNCH EXPERT IN STRATEGY, DESIGN & DEVELOPMENT

China Sourcing | Mass Market Retail | Product Design | Strategic Planning

Tracy Hazzard, Inc. Columnist and CEO of Hazz Design has co-designed and developed 250+ products generating almost $2 Billion in revenue for her retail clients. Tracy has had products in all major e-commerce and mass-market retailers; office superstores; electronics boutiques; and wholesale clubs, including the best-selling mesh office chair at Costco. For over 25 years, she has worked with design-leading brands like Martha Stewart Living and Herman Miller and is an expert in product, furniture, color and materials.

Tracy develops products from around the world and travels to Asia frequently to inspect, certify and work with her clients’ factory suppliers. Along with her partner, Tom Hazzard, she holds over 37 utility and design patents with an unprecedented 86% commercialization rate. Their intentional invention process has been the key to keeping her clients knock-off proof and is the foundation for her new invite-only collaborative community built to rev up original retail product sales with the right things in the right order with the right resources.

Besides being featured at SXSW 2018, the Prosper Show, and in Harvard Business Review, Forbes, Wired, CNN Money, and as an Innovation Columnist for Inc., Tracy is also a contributor to ThriveGlobal, and the best-selling author of Guerrilla Patent Tactics and Successful Launching By Design. Tracy co-hosts weekly the top-ranked podcasts: Product Launch Hazzards, Feed Your Brand, and WTFFF?! 3D Printing: the 3D Start Point for disruptive technology.

For information on Hazz Design’s comprehensive services, please go to https://hazzdesign.com for details.

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Interviews & Advice

Articles

How to Pitch Investors and Get Funded: 5 Things You Need to Know

Expert Scott Kelly shares common mistakes plus how to prepare your pitch to win.   Founder and CEO of Black Dog Venture Partners, Scott Kelly, is a 25 year fundraising, marketing,...Read More

Designing With The End Mind & PLAE-Fulness Too with Ryan Ringholz and Jonathan Spier

  Starting and then having the capacity to scale a business in such an entrenched branded community can be very daunting. For Ryan Ringholz and Jonathan Spier, that is coming into the...Read More

Product Inventors Rights with Natasha and Fred Ruckel

  In this day and age, the quest to be different and stand out has become so competitive that it becomes tempting to steal someone’s work, ideas, or concepts. Natasha...Read More

Asian Sourcing Tips with Rhod Needham

  Broadening your lines and reaching out to source products beyond Amazon can sometimes be daunting for many entrepreneurs out there. After all, it is a whole new territory that...Read More

As Stolen On TV with Paula Brillson Phillips

  There are some inventors who are not so lucky when it comes to owning their products and gaining the necessary income and praise because of manipulators and false advertisers....Read More

From Shark Tank To The Kids Table: Food Product Start-Up Lessons with Joanna Parker

  Joanna Parker, the co-founder of Yumble, explains how she was inspired to open her own company as a mom. Yumble has three pillars which are all centered towards providing...Read More

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