Brand It

Brand It

What is product branding, and why does it need to be the first thing you figure out before launching your business? Branding is not necessarily about who you are, it is about how people perceive you. As much as you would like to be in full control of your brand identity, it will all really depend on how your audience sees your brand. That is why it is vital to consistently check market perception, so you can constantly align your brand messaging and reach your targets. Big brands like Procter and Gamble, Coca Cola, and others recognize the importance of knowing their core brand identity, so that they can adjust their marketing plans accordingly and be most efficient when acting on them. Do not fully equate branding with logos, colors, and design– they are just visual expressions of your brand. Taking the time to truly have a deeper understanding of what your brand stands for and who your target market is will enable you to create and effectively implement a business and marketing plan that will help you reach your business bottom line quicker.

Brand It Right Things

Brand It Right Resources

Strategic Design & Development, Rapid Prototyping Expert


Tom Hazzard

Creative Direction | Development Engineering | IP/Patent Law | Product Design

An inventor with 37 patents and an unprecedented 86% success rate for consumer product designs, Tom Hazzard has been rethinking brand innovation to design in success for over 25 years. Tom’s patented innovations provide entrepreneurs and businesses of all sizes a system to spread their brand, grow valuable consumers, and diversify into higher converting revenue streams without a lot of time, cost or effort.

Branding Evangelist


Gerry Foster


Gerry Foster, a highly accomplished brand strategist, is the President of Gerry Foster Branding, a Brand Development and Training Company based in Los Angeles, CA. He is the creator of the Big Brand Formula which shows small business owners how to create a big brand, and a strong message that sells, so you can excite, delight, and ignite your market and make it easier to get new customers.

Direct–to–Consumer & Video Marketing Expert


Rick Cesari

Advertising / Marketing | Strategic Planning

Rick followed his passion for nutrition, building his first business Trillium Health Products to over $75 million in sales in only 4 years and creating both The Juiceman and Breadman brands. While still in his early 30’s he founded Cesari Response Television, Inc. as a marketing agency to help other companies use direct response video marketing to build their brands, increase sales and grow their businesses.

Product Launch Expert in Strategy, Design & Development


Tracy Hazzard

China Sourcing | Mass Market Retail | Product Design Strategic Planning

Tracy Hazzard, Inc. Columnist and CEO of Hazz Design has co-designed and developed 250+ products generating almost $2 Billion in revenue for her retail clients. Tracy has had products in all major e-commerce and mass-market retailers; office superstores; electronics boutiques; and wholesale clubs, including the best-selling mesh office chair at Costco.