Our 3P is Plan It. We cannot say it enough, “Hope is not a plan. Hope is not a strategy.” It’s not a strategy. It’s not a plan. This is not the way to go through and develop a product because there too many cost factors, there’s too many hidden landmines, and there’s a lot of hazards. We have to avoid all of those in the planning processes. It’s a significant part of that. Why do we wait to plan it and don’t do that first. That’s a question I get all the time when I’m out there and it’s a valid question. The reality is until we’ve proven it and we’ve priced it and maybe gone back and forth and tested that price by proving it again because you could do that, we don’t know if we’re going to go forward. Why waste the time on planning ahead of time? Now that we’ve defined some of those unknowns, it makes it easier to plan with more accuracy. That’s why we put the Plan It there.
The Plan It is we have flexible plan. It’s not written in stone because we don’t know lots of things right now. At this stage, we’ve got an idea. We think it’s pretty good, we think we’ve dialed in the right kind of price. Maybe we’ve made a small prototype or made some kind of prototype, but we haven’t gotten into serious design mode yet. We don’t know minimum runs. We can guess at it. We maybe say, “For this typical plastic part, you’re going to need to make a minimum of a couple thousand pieces.” That’s pretty typical in this marketplace. We do have some basis for us, but it’s not a guess. It’s not dialed in because there might be nuances. We might have to make a whole new tool. The minimum run might be 10,000. These things are going to get refined and redefined in the plan, but at least we know going forward and we have a goal. Here’s where a critical factor happens. Do not underestimate your timing. If you were trying to make a season, a holiday season, a selling season, a summer season, do not underestimate that because you will miss it and then when you miss it, you’re a whole year out. This is the most critical part of Plan It. A lot of people don’t layout that critical path timeline of what it’s going to take to, “I can get that product manufactured in 30 days.” Maybe you can, but then you’ve got a whole lot of logistics getting into the port, getting on a vessel schedule if it’s in Asia, and then getting on a vessel over the ocean to the US port, depending on that port, then you’ve got days getting it off the ship and into a warehouse and out of that temporary warehouse.