Here’s the one that has bought the cost explosion and if you’ve done everything right up to this point, you could still go wrong if you didn’t plan this part as well, and that’s Promote It. That’s number seven. This whole cycle is a whole promotional plan process. It has to go right in line with that Plan It cycle that you were doing at step number three that you have to have your promotional plan and you have to have a team on it. This is where we see people go so wrong. You are caught up in doing everything and wearing all the hats. You’re doing all of it. You’re doing the production, you’re doing the prototype, you’re doing all of these things yourselves. When you don’t have a resource team, the thing that falls off is perhaps the promotion. With Amazon sellers, it’s all promotions and the product start to fall off. It’s one or the other. There’s always seems to be a balanced tip.
This is where I want you to think about hiring into your weakness. This is where you find yourself a resource who is going to balance that out and take it so that you can spend the time on the thing that you’re expert at and if you’re an expert at promoting is going to make a huge difference in the product. Just make sure your product isn’t junk when you get it so put somebody in who can help you with that. Spend some money there on a resource who knows what they’re doing. It’s worth it. If you don’t know how to promote it, if that’s not your thing and you’re all about the product, great, good for you, but get somebody in to make sure that promotional plan is sound. Make sure you are going to hit the ground running and you’re going to maximize your promotion opportunity from the moment it hits the shelf or the warehouse shelf and that you are going to maximize your opportunity for sales because it’s seasonal for so many companies.