Prove It is critical because I’m sure all you are very passionate about the products that you want to bring to market and you should be. If you’re not passionate about it, then you shouldn’t do it. Just because you’re passionate about it and you believe there is a big market for it, it does not matter what you believe. I’ve seen many people over many years say, “I know there’s a market for this. I’m confident.” I’m glad you’re confident, but sometimes that confidence can have you blow a whole lot of money on something that if you had spent some time proving there was a market that as Tracy often says that, “The dogs will eat the dog food.” When you put it out there, you would be able to save yourself a lot of time, a lot of headache, and more importantly, a lot of money and not risk your financial future on something that is unproven. You need to prove it.
Think about it this way. You’re proving a hypothesis. That is a scientific process. Our 7P Process is set up in that way to be a scientific process. It is one of those things where it is absolutely easy to make sure that you are a self-fulfilling prophecy. You’re making it so. What we’re looking for here is for you to say, “I’m going to be open to the information of what I gather along the way. I’m going to prove my hypothesis is correct because I believe in this, but I am not going to close my mind off to refining it, to make it better, make it salable, make it right. Maybe find out that the idea I had isn’t right for this market, but it might be right for this market over here.” We want you to look at it from that perspective. It is not about disproving your product idea. It’s about refining it and proving that it will work in the way that you intended it to having an impact on society or consumer product goods, whatever it is that your intention is for.