Posts tagged with: product design

We are a team of Industrial Designers. We are lucky to be working together not just because we enjoy each other’s company– we have a complimentary set of skills, and unlike in corporate settings where people have qualms in voicing out their opinions we are both capable of having an open, honest debate when designing......
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With Moneyball Product Design strategy based on buyer statistics, a safer baseball bat invention could have hit a home run aiming for Little League moms instead of striking out with manufacturers....
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Covertly Feminine Product Design Success In our recent Brainstorm to Box video series, we discuss how we have been successful with covertly feminine product designs that appeal to women without pinking, shrinking or defaulting to gender neutral for over 20 years. Most organizations are not set-up to allow a battle for the sexes in the......
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Costco sells this chair we designed for $99 everyday. It is as highly featured and comfortable as chairs that retail for $100 more. But, even this chair had to sneak into the system. It started as a very small test run that did so well no one could ignore the results compared to all their......
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We recently found ourselves in that situation with one of our designs sold at a retail office super store. As a Genderblend style with a distinctive “female-friendly” color and pattern, it was designed for a U.S. import company and has been an in-store item selling successfully for about 2 years. We found out last month......
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During holiday season, who is the person on your list most difficult to shop for? As husband and wife and as a product design team, we each say it’s the other. Gift giving for the opposite sex takes a little creativity, but isn’t impossible. Tom Says: For most men, gift giving for the women in......
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